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From Elon Musk to Bill Gates, here are all of the notable tech billionaires who jet around the world in private planes

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Gulfstream G650ER

Of all the status symbols out there that billionaires could use to flaunt their wealth, owning a private jet may be one of the most lavish choices.

Billionaires, like Richard Branson and Elon Musk, are often known for their crazy purchases. When you can afford to spend $80 million a year on average, you have the luxury of being able to drop millions for investments in items that the average person could never dream of. 

A common purchase among billionaires are private planes. Having a private jet for quick and easy travel may be especially valuable for high-powered executives and investors who may need to be on the other coast that same day. 

Here are some of the notable tech billionaires who own private jets:

SEE ALSO: Here's where the world's most influential tech CEOs went to college — and what they studied

Amazon CEO Jeff Bezos, the richest man in the world, owns a plane through his holding company, Poplar Glen.

Source: CNBC



Bezos' Gulfstream G650ER jet seats eight people, and cost an estimated $65 million.

Source: Business Insider



Investor Mark Cuban owns three jets. The billionaire said in a 2017 interview that owning a private plane was his "all-time goal," because "the asset I value the most is time, and that bought me time."

Source: Money



Cuban actually put himself in the Guinness Book of World Records when he bought his first plane, a Gulfstream V jet, in 1999. His $40 million purchase set the record for the largest single internet transaction.

Source: CNBC



In addition to his Gulfstream V, Cuban owns two Boeing Business Jets. He purchased a Boeing 757 to act as the private transportation for the Dallas Mavericks, the NBA team he's owned since 2000. He also owns a 767 that he rents out for chartered flights.

Source: Beam Aviation



Microsoft cofounder Bill Gates has said his private jet is his "guilty pleasure" and his "big splurge."

Source: Business Insider



Gates reportedly owns a Bombardier BD-700 Global Express, a plane that can sit up to 19 people and costs an estimated $40 million.

Source: Business Insider



Bill Gates isn't the only early Microsoft executive to purchase a private plane with his billions. Charles Simonyi, Hungarian software developer, oversaw the creation of Microsoft Office software until he left the company in 2002.

Source: Business Insider



In addition to owning a 233-foot yacht, Simonyi also owns a Dassault Falcon jet. Flying in Earth's atmosphere hasn't been enough for Simonyi though: He's been on two trips to the International Space Station, in 2007 and 2009.

Source: Wichita Eagle



Oracle founder Larry Ellison is known for his opulent nature and oft unusual behavior. Ellison is an avid sailor and a licensed pilot. His son, David, is a stunt pilot who has been flying with his dad since he was 13.

Source: Business Insider



Not only does Ellison own a Hawaiian island and and a yacht racing team, but he also owns two military fighter jets: a decommissioned Soviet MiG-29, and an SIAI-Marchetti S.211, previously used by the Italian air force. The US government has reportedly kept Ellison from flying the MiG-29 in the States, because it's "considered a firearm."

Source: Guardian



The late Steve Jobs once owned a Gulfstream V that seats up to 15 people. Apple gifted the private jet, and 10 million company shares, to Jobs in lieu of a pay raise in 2002.

Source: CNET



Jobs' plane didn't leave the Apple family, however. Apple's revered head of product design, Jony Ive, bought the plane "at a significant discount" from the former CEO's widow, Laurene Powell Jobs. Ive helped Jobs to design the plane, and once joked that, "at least I don't have to redesign anything."

Source: Business Insider



Elon Musk, the CEO of Tesla and SpaceX, has owned private planes since he launched his companies in the early 2000s. He once owned a 1994 model Dassault Falcon 900 with seating for 12, but records show it was up for sale in 2016. Musk now owns a Gulfstream G650ER.

Source: Jalopnik



Musk's private flight use became the center of controversy in January 2019. The CEO reportedly logged 150,000 miles in 2018 aboard his $70 million Gulfstream G650ER. Tesla paid $700,000 to cover Musk's extensive air travel.

Source: Business Insider



Musk used to pilot when he was in the process of launching Tesla and SpaceX, but decided to stop flying planes because of his responsibilities to his kids and his companies. In a 2008 interview, Musk said he used to fly a Cold War-era Aero L-39 Albatros military jet, a six-seater Piper Meridian M500, and a Cessna Citation CJ2.

Sources: Business Insider, Washington Post



Virgin Group founder Richard Branson is well-known for his lavish investments in expensive toys, including a 74-acre Caribbean resort called Necker Island, a million-dollar underwater submarine, and an amphibious vehicle.

Source: Business Insider



Branson owns a Dassault Falcon 50 EX, which he uses to fly to and from his private island in the British Virgin Islands. He previously had a Falcon 900 EX, but said he needed a smaller plane for life in Necker Island. For longer trips, Branson takes flights on Virgin Atlantic, his commercial airline company, so he can "spend time with the staff and passengers."

Source: Business Jet Traveler



Branson's interests in sky travel are not limited to planes, though. He became the first man to cross the ocean in a hot air balloon in 1987, he flew 50 yards in an air glider in 2003, and plans to put tourists in space via his commercial spaceflight company, Virgin Galactic.

Source: Business Insider



Google's massive growth has given its two founders, Sergey Brin and Larry Page, each a net worth of more than $50 billion. The two have invested heavily in a private fleet of planes through their shared holding company, Blue City Holdings.

Source: Beam Aviation



The Google founders purchased their first plane in 2005: a Boeing 767-200 commercial airliner, which they bought from Australian airline Qantas for $15 million. They spent another $10 million on redesigning the interior to make it into a private jet that can hold 50 people.



It was reported in 2012 that the two Google cofounders, along with former CEO Eric Schmidt, own eight planes. The fleet includes two Gulfstream Vs, a Boeing 757, and a Dassault/Dornier Alpha Jet fighter plane.

Source: TechCrunch



The Google cofounders don't just own private planes — they have their own private terminal as well, which they bought in 2013. The terminal is located at the San Jose International Airport and cost $82 million to construct. It's operated by Signature Flight Support, and can be used by other businesses and executives in the Silicon Valley area.

Source: Business Insider, Beam Aviation



Google also operates a second airfield, through the company's real estate subsidiary Planetary Ventures LLC. They took the reins of Moffett Field in 2014 from NASA, who will lease it out to them for the next 60 years. Before that, Google's cofounders paid NASA an annual fee of more than $1 million to house their private jets in one of Moffett Field's hangars.

Source: Beam Aviation, TechCrunch



But Larry Page's interest in flying vehicles stretches beyond private jets. The Google cofounder has invested in two different startups — Kitty Hawk and Opener — that are both working on flying cars.

Source:Business Insider




16 of the biggest leaders in Silicon Valley reveal the one thing they would tell their teenage selves

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young bill gates 1992

The people we've come to associate with the most successful technology companies were once relatively unknown names with big dreams. So if they could do it all over again, would they do it any differently?

The answer to this commonly-asked interview question tells us what we want to learn from the people who have, in our eyes, "made it." And leaders in the tech industry are successful because they created something — or saw potential in something — in a way that no one else did. The advice they would give their younger selves, then, is often informative and motivational. 

Digital advertising company AdView compiled quotes from across the internet to create these inspirational posters for a series called "What Would You Tell Your Teenage Self?" We found our favorites and pulled a few others from various interviews over the years from the leaders and executives at companies like Apple, Facebook, Intel, Pandora, Airbnb, and more.

Here's the advice these 16 leaders in the tech industry told interviewers they would tell their younger selves:

SEE ALSO: 8 predictions made by Amazon CEO Jeff Bezos 20 years ago that were right on the money

"Smartness is not single dimensional and not quite as important as I thought it was back then."

In Bill Gates' Reddit AMA from 2017, user UncomfortableChuckle asked "If you could give 19 year old Bill Gates some advice, what would it be?"

The second richest man in the world — behind Amazon CEO Jeff Bezos — responded:

"I would explain that smartness is not single dimensional and not quite as important as I thought it was back then. I would say you might explore the developing world before you get into your forties. I wasn't very good socially back then but I am not sure there is advice that would fix that - maybe I had to be awkward and just grow up...."


"Find work you love. Believe you can do anything. There is no straight path to where you are going."

The question was posed by a Quora user, and Sandberg took the time to lay out a detailed response, in the form of three pieces of advice instead of just one.

  1. Find work you love. When you believe in what you are doing, you can combine passion with contribution - and that is a true gift. Keep trying and you will find what you love to do… and once you do, you will crush it.
  2. Believe you can do anything. This is important for everyone and especially for women. Don't let anyone tell you can't have both a meaningful professional career and a fulfilling personal life. When you hear someone say you can't do something, know that you can and start figuring out how. Ask yourself, "What would I do if I weren't afraid?"
  3. There is no straight path to where you are going. If you try to draw that line you will not just get it wrong, but you will miss big opportunities. As Pattie Sellers of Fortune Magazine says, careers are not ladders but jungle gyms. You don't have to have it all figured out. I recommend adopting two concurrent goals.


"A healthier lifestyle ultimately makes me more creative and allows me to think more cohesively."

That was Dorsey's simple response when Y Combinator interviewed the Twitter CEO in 2016.

"When I was young I didn’t understand the value of exercise or health and how that affected my intellect," he said. "I think it was useful for me to go to all the extremes to find the balance I have now, but I wish I focused more on being healthier in the past. A healthier lifestyle ultimately makes me more creative and allows me to think more cohesively."



"You're going to make mistakes no matter what you do. People spend a lot of time focusing on not making mistakes or regretting them but you shouldn't strive to be right about everything."

Zuckerberg answered the question during a 2015 user Q&A that Facebook livestreamed.



"Before getting swept up in the competitors that define so much of life, ask yourself whether you even want the prize on offer."

He told conservative student magazine Intercollegiate Review this during an interview back in 2015.



"The joy is in the journey."

Cook has said this multiple times — during a commencement speech for Auburn, for example — but most recently said it in March in response to a question from the audience after an in-person interview



"No matter what you choose, build stuff and be around smart people. 'Stuff' can be a lot of different things ... but, obviously, sitting around talking with your friends about how you guys really should build a website together does not count."

Here is Altman's whole response:

"Usually, people are deciding between going to college (and usually working on side projects while they do so), joining a company, or starting their own startup. The secret is that any of these can be right answer, and you should make your decision based on the specific circumstances of each option.

"The critical point is that you want to do the thing that is most likely to get you on a path to do something great. No matter what you choose, build stuff and be around smart people. 'Stuff' can be a lot of different things — open source projects outside of class, a startup, a new sales process at a company you work at — but, obviously, sitting around talking with your friends about how you guys really should build a website together does not count."



"Be unapologetically true to yourself, both in business and in life in general ... if you do, and broadcast that to the world, over time, the right people will find you."

The entrepreneur responded to an email from show host Shivad Singh, who was compiling answers from "the world's most successful people."



"Problems happen. Plans fail. Don't be disheartened when things don't go as you'd hoped."

"It's very easy — in life or in work — to overreact, to think that problems indicate that you are incapable, or that the project you've undertaken is doomed to failure,"he said.

Rosenstein also added:

"But almost any undertaking involves a steady stream of unforeseen difficulties and mistakes. The key is to not freak out; just calmly deal with each problem, one at a time, until you achieve your desired outcome, or feel inspired to choose a new one. With experience, you will learn to see the bigger picture, less fazed by life's ups and downs."


"Enjoy failing fast rather than spending so much time figuring out how to be perfect, or even worse, being paralyzed by fear of being perfect."

Source: Head Start



"Take the next step."

Source: Head Start



"Never see being different as a flaw or think that something is wrong with you. Being different is your biggest asset and will help you succeed."

This is an excerpt from a letter entitled "My letter to my younger dyslexic self," published to Virgin's website.



"It gets better ... it's important to learn new things and expand your horizons."

According to this response to Forbes, Spolsky was referring to an anthropology class he took in college to fulfill a required credit.

He said it was boring at the time, but it taught him a lot about making companies that are based on and driven by helping people.



"Whether it is a change of job, or an entrepreneurial dream, the less you need to spend each month, the easier it is to follow those dreams."

Wales told Fast Company:

"I think one of the things that most 21-year-old people should do is to recognize now that you can make life choices which control your expenses, and that controlling your expenses is one of the most crucial steps toward the kind of financial independence that you need in order to follow your dreams in the future."

His favorite rule of thumb for this piece of advice? Never go into debt to finance anything luxurious. Only do it for necessary investments like education.



"'No' is often just the starting point."

"And most careers worth having involve a fair amount of determination, grit, and just general 'try try again'-ing,"she added.



"Be okay with things building up over time."

Mullenweg told Product Hunt:

"Something I didn’t appreciate until recently is that there any many productive decades ahead with which to build the things that I feel need to exist in the world. One of the best things I did then was avoid any press or capitalization on my age (to the extent I could) because youth is an ephemeral asset and just a novelty in business."


"Be sure to ‘notice’ ideas when you have them. Stop. Take the time to consider them seriously. And if your gut tells you they’re compelling, be fearless in their pursuit."

"For most people," he continued in his response to Forbes, "the idea of chasing a personal passion or being entrepreneurial is simply something they don’t think of themselves doing. We’re so programmed to walk well-trodden paths. But, we live life only once. So, rather than avoiding the risk of trying, avoid the risk of not trying. Nothing is more haunting than thinking, 'I wish I had...'."



"It’s not about building every feature or understanding everything the first time around. It’s about creating the best, tailored experience for your community and company."

Ljung said that when he makes decisions around leadership, design, and product, he often references a quote that T.S. Eliot had reportedly used: "If I had more time, I would have written a shorter letter."



Richard Branson's Virgin Galactic is going public in 3, 2, 1...

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Richard Branson

  • Sir Richard Branson has struck a deal to take Virgin Galactic public.
  • The billionaire and serial entrepreneur has agreed to sell a 49% stake in his space-tourism venture, in a transaction valuing the company at $1.5 billion.
  • The buyer is a public investment vehicle controlled by two venture capital firms, Social Capital and Hedosophia.
  • View Markets Insider's homepage for more stories.

Sir Richard Branson has struck a deal to take Virgin Galactic public, creating the first publicly traded commercial human spaceflight company.

The billionaire and serial entrepreneur has agreed to sell a 49% stake in his space-tourism venture, in a transaction valuing the company at $1.5 billion. As part of the deal, Virgin Galactic is set to go public later this year. Branson's team expect the funds to tide them over until they can launch a commercial service and turn a profit. The news was first reported by the Wall Street Journal.

"By embarking on this new chapter, at this advanced point in Virgin Galactic's development, we can open space to more investors and in doing so, open space to thousands of new astronauts," Branson said in a statement.

The buyer, Social Capital Hedosophia Holdings, is a special-purpose acquisition company listed on the New York Stock Exchange and controlled by two venture capital firms, Social Capital and Hedosophia. SPACs typically have two years to complete an acquisition, and Social Capital Hedosophia began trading in September 2017, meaning time is running out. Social Capital Hedosophia's chief executive, Chamath Palihapitiya, will invest $100 million in Virgin Galactic and serve as its chairman.

Virgin Galactic has raised upwards of $1 billion since its founding in 2004, and collected about $80 million in deposits from more than 600 customers keen to secure seats on its spaceships. The company expects to earn around $600 million in annual revenue and $270 million in EBITDA in 2023. Branson's team were set to accept $1 billion from Saudi Arabia's Public Investment Fund in 2017, but scrapped the deal after the murder of Washington Post columnist Jamal Khashoggi at the Saudi Consulate last year.

Virgin Galactic "intends to offer its customers a unique, multi-day experience culminating in a personal spaceflight that includes out-of-seat zero gravity and views of Planet Earth from space," according to its website. 

Branson isn't the only billionaire racing to fire tourists into space. Tesla's Elon Musk and Amazon's Jeff Bezos, through their SpaceX and Blue Origin ventures, are also exploring ways to cash in on space travel.

SEE ALSO: Richard Branson on the 8 rules he swears by to have a successful career and enjoyable life

Join the conversation about this story »

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Billionaire Richard Branson has some simple advice for those who want to succeed

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richard branson

  • Richard Branson, who just turnred 69, has achieved a lot — he's a billionaire, he resides on his own privately-owned island and he founded the global corporation Virgin.
  • But Branson's life wasn't always so easy: he battled with dyslexia and struggled badly at school.
  • In spite of the challenges that faced him, he stuck to his guns and transformed his struggles into strengths.


Richard Branson — who turned 69 on Thursday — lives a life many hanker after: as a billionaire who resides on his own privately-owned island and the head of global corporation Virgin, it's not hard to see why. And he managed to achieve all this in spite of leaving school early.

Time and again, Branson encourages young people to stay faithful to themselves in the face of all odds. After all, he's living proof that anything is possible — as a child, he struggled greatly with dyslexia. No one ever dreamed that he would pioneer a global music and video game company, an airline and a space project.

There's a secret to Branson's success, and it's very simple

He has one piece of advice for anyone still at the beginning of their careers: don't give up. On Virgin's website, he said:

"There have been so many times in my career where my ideas were overlooked. Friends, family members, people I looked up to, and the banks – not everyone always saw the potential I saw. But that didn't deter me. Just because others don't believe in your ideas from the get-go doesn't mean that they are worthless. In my case, it drove me to want to succeed even more."

He believes there's always a second chance in life, for everything — and that if you give up, you never know what you would have achieved in the end.

"Imagine where J.K. Rowling would be if she didn't keep persevering when others didn't recognise the greatness of her books," he said. "Harry Potter and the Philosopher's Stone was rejected 12 times and she was told not to quit her day job! Thomas Edison failed thousands of times to invent the lightbulb — if he'd given up, we'd all be in the dark. "

Branson also learned from his mistakes

After Branson failed at school, he could have accepted his fate. Yet, instead, he made his greatest weakness his greatest strength: he learned to love everything simple through dyslexia, which later became the business principle when he founded Virgin.

Richard Branson is convinced everyone can write their own future

"Nobody gets everything right first time, and it is how we learn from our mistakes that defines us. We all deserve a second chance."

SEE ALSO: Researchers suggest a 'depression' gene could also make you more successful

Join the conversation about this story »

NOW WATCH: The incredible story behind Slack, the app that's taken over offices everywhere

Hondas, Toyotas, and a Morris Minor: These are the surprisingly modest car choices of the world's top tech billionaires

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Jeff Bezos Car 2 x 1

Some of the world's most successful tech moguls have a fairly modest taste when it comes to picking cars to drive. 

In fact, the world's richest man, the CEO and founder of Amazon – Jeff Bezos – was seen driving a Honda Accord as recently as 2013.

With this in mind, we decided to find out what the vehicle of choice is for some of the other big names in tech. Scroll on to find out what the tech titans are driving:

SEE ALSO: The 35 celebrities and athletes who make the most money per Instagram post, ranked

Mark Zuckerberg

Facebook CEO and founder Mark Zuckerberg is worth more than $75 billion which makes him the fifth richest person in the world.

Despite this, Zuckerberg has far from extravagant tastes when it comes to cars, clothes, and travel. 

He's been seen in a black Acura TSX, a Volkswagen hatchback, and a Honda Fit, all of which are valued at or under $30,000.



Jeff Bezos

Bezos, Amazon's founder and CEO, is currently the richest person in the world yet he doesn't seem to be too fussed about splashing out on expensive cars.

According to the book "The Everything Store," Bezos was still driving a Honda Accord as recently as 2013. That said, Bezos does own a $65 million Gulfstream G650ER private jet.

Read more:A day in the life of the richest person in the world, Jeff Bezos — who runs the second US company to join the $1 trillion club and still washes the dishes after dinner



Elon Musk

As CEO of Tesla, Elon Musk's choice of wheels won't be a huge surprise. 

In a recent tweet, Musk revealed that he does have favorites and mostly drives the Tesla Model S Performance, which costs around $90,000 and was recently awarded the best car among a selection of "cars of the year."

He also said he occasionally drives Tesla's Model 3 Performance and Model X when he's with his kids.

In addition to driving Teslas, Musk also drives and owns a Ford Model T and a Jaguar E-Type Series 1 Roadster.

But perhaps his most impressive car is the 1976 Lotus Esprit submarine car, which was used in the 1977 James Bond movie film, "The Spy Who Loved Me," which he bought at auction in London for $997,000.



Bill Gates

Gates is reportedly an avid luxury-car collector. He told Ellen DeGeneres in a recent interview that his biggest splurge after founding Microsoft was buying a Porsche 911 supercar, which he later sold. In 2012, one of its new owners sold it at auction for $80,000.

Experts say one of the best cars in his collection today is his Porsche 959 sports car.



Michael Dell

Michael Dell is known for having a lavish real estate portfolio, with properties in Austin, Hawaii, and the Caribbean. He also has his fair share of luxury cars. These have included, a 2004 Porsche Boxter, a Porsche Carrera GT, and a Hummer H2.



Larry Ellison

Ellison is the founder and CEO of Oracle and is known for his extravagant spending habits. He collects real estate, cars, airplanes, and yachts. 

When it comes to cars, this has included an Audi R8, McLaren F1, Lexus LFA, and the Lexus LS 600h L, according to the LA Times. 

He's also known for giving his friends expensive gifts including an Acura NSX, which costs more than $100,000.



Jack Ma

Jack is the founder and chairman of Alibaba Group, China's biggest e-commerce company, and one of the richest people in the world.

But you wouldn't be able to tell it from his choice of car. Ma reportedly drives a Roewe RX5 SUV, which costs from $15,000.



Travis Kalanick

As the former CEO of Uber, Kalanick should be spending his money on anything but cars. 

But Kalanick admitted in 2016 that he does own a 1999 BMW M3 convertible but said that the alternator is broken and his driver's license is expired. 



Larry Page and Sergey Brin

Larry Page and Sergey Brin are currently the 10th and 11th richest people in the world, which means that personal jets and yachts aren't much of a stretch for them. 

However, the Google duo are more conservative when it comes to their car choices and have both owned Toyota Prius'.



Richard Branson

Self-made billionaire businessman Richard Branson is the man behind Virgin Group and is worth an estimated $4 billion

While Branson spends some of his time jetting around on his private plane, he also drives a Range Rover, which is gifted to him each year by the brand. In a recent interview, Branson said that his first car was a 1968 Morris Minor



A startlingly honest story about Richard Branson not knowing what 'gross margin' meant shows his qualities as a leader, says former coworker

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Huntley Ritter

  • Advertising executive Huntley Ritter worked with British billionaire Richard Branson at Virgin Group between 2011 to 2016.
  • In an interview with Business Insider, he revealed how Branson was never afraid to admit when he didn't know something — and this made him stand out as a leader.
  • Ritter recalled how Branson once told a story about how he didn't know what "gross margin" meant during a meeting with some MBA graduates.
  • Ritter is now the founder and CEO of USeek, a firm that turns ads into interactive, game-like experiences for clients including T-Mobile, Universal Studios and GoPro.
  • Click here for more BI Prime stories.

A former colleague of Richard Branson has cast light on what it was like to work with the billionaire Virgin Group founder.

Huntley Ritter, a former Hollywood actor turned advertising executive, worked with Branson for five years at Virgin Group, where he was president of banded entertainment at Virgin Produced from 2011 to 2016.

He said Branson was never afraid to admit when he didn't know something.

"Branson was always very focused and intense, but very gracious. I never saw anything ruthless from him," Ritter recalled in an interview with Business Insider.

"He told a great story once. We were doing a campaign for Virgin America. We were down on his island, and we were having lunch in the middle of the day. It was really cool," Ritter continued.

"He was telling me a story about his early days with Virgin Atlantic. He said that he had all these MBA grads. I don't know if they were from Harvard, or the London School of Economics, but they were a really well-accomplished, well-credentialed team.

richard branson

"They were giving this whole presentation to him, and they were talking about the gross margin," Ritter said. "Branson said 'I don't know what that means. What's the gross margin?' The MBA grads all kind of paused, and looked at each other.

"Branson was like, 'You don't have to look at each other. Just tell me what it is.' They kind of explained, and he was like, 'Oh, so it means such and such.' And they were like, 'Yeah.' So he understood [gross margin], but he maybe didn't know the proper label for it that [an MBA student] learns at business school."

Read more:Richard Branson reveals how his new adults-only cruise line, Virgin Voyages, will turn the cruise industry upside down

Ritter, now the CEO of interactive tech and advertising firm USeek, said Branson's honesty about his shortcomings made him stand out as a leader.

"What was so amazing about him — and he's very open about it; he struggled with dyslexia — is that he's very good at saying 'hey guys, I wasn't always the smartest. I had lots of struggles and challenges, and look what I was able to build. So don't let people marginalise you or put you down.'

"He just has this intrinsic, natural quality about him that you can't learn at business school."

Ritter says Branson wasn't afraid to enter spaces he didn't know much about

Ritter added that Branson's comfortableness with not knowing everything helped him enter industries he had little prior knowledge of.

"Where most people say, 'Everyone's got their hand in that cookie jar,' he's not scared to literally just nudge his way in there and say: 'I'm here. We're going to try this.' And he always does this in big industries.

"For example, aviation. That was a great example. He started with one airplane at Virgin Atlantic, and then it went to Virgin Australia and Virgin America.

richard branson virgin america

In Ritter's view, this attention to detail ultimately allowed Branson to compete with much larger incumbents like Delta Airlines.

"You did come out of it and say 'yeah, I want that experience.' An experience is worth something, and what Branson did really well was to focus on the customer; listen to the customer," Ritter said of flying with Virgin.

"He went into all these industries, and all these legacy companies could have done the same thing. What's funny is that most of them have since copied or tried to copy elements of [Virgin]."

SEE ALSO: Richard Branson, who turns 69 today, is sitting on a $4 billion fortune but reportedly wears the same jeans every day — see how the eccentric billionaire spends his money

Join the conversation about this story »

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A former Virgin president explains why Richard Branson would insist on everyone standing during big meetings

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Huntley Ritter

  • Huntley Ritter, the CEO of interactive advertising firm USeek, used to work with Richard Branson at Virgin Group between 2011 and 2016.
  • Speaking to Business Insider about his experiences with the British billionaire, Ritter explained why Branson never allowed sit-down group meetings.
  • Branson, who Ritter says was "very big on challenging the status quo," would want people standing so they would cut to the chase.
  • He's not the only billionaire to despise big meetings. Elon Musk and Jeff Bezos have rules about large groups of colleagues congregating.
  • Click here for more BI Prime stories.

A former colleague of Richard Branson has revealed why the Virgin Group founder insisted on everyone standing during large meetings.

Huntley Ritter was the president of branded entertainment at Virgin Produced, Virgin Group's TV and entertainment arm, between 2011 and 2016.

Speaking with Business Insider about his experience of Branson, Ritter, a former Hollywood actor who is now CEO of interactive advertising firm USeek, said he always focused on maximizing efficiency. This included getting the most out of big meetings.

"He wasn't a big fan of meetings," Ritter said. "He did not like meetings; he did not like conference rooms. His thing was that if he was going to be stuck in a conference-type meeting, he wanted everyone to stand.

"It's genius. If you're standing, you're not going to chitchat for too long, and you're not going to have long, drawn-out conversations. He always just seemed to be more focused on, 'What are we trying to achieve? What's the result?'"

Richard Branson

Branson is not the only billionaire to despise big meetings. Elon Musk famously told Tesla staff to get rid of meetings with large groups of people and encouraged staff to walk out if they're not adding value. Amazon CEO Jeff Bezos has a "two-pizza rule": Never have a meeting where two pizzas couldn't feed the entire group.

Ritter said: "What I noticed is that Branson's very big on challenging the status quo. The first time I met him, and through all the first years I worked on campaigns ... his whole mantra was 'screw it – let's do it.'

"What he means by that is: All the naysayers, all the people who are telling you that you can't do it, all the people that say this won't work, all the people who think is weird or whatever — he's just like 'well, f--- it. Let's just do it. If we fail, we fail, and we try again."

Branson influenced Ritter's post-Virgin career as a tech entrepreneur

As well as being USeek's CEO, Ritter is also the company's founder, having set it up straight after leaving Virgin in 2016. It produces technology for turning adverts into interactive, game-like experiences. He boasts clients such as T-Mobile, GoPro, and Universal Studios.

Read more: A startlingly honest story about Richard Branson not knowing what 'gross margin' meant shows his qualities as a leader, says former coworker

He says Branson has "absolutely" been an influence on his own entrepreneurial style.

"What Branson did remarkably well — which probably influences every person that's gone on from a Virgin experience — is he set a cadence of culture and achievement and the possibility of achievement with little nuggets," Ritter said.

"I catch myself, maybe not saying 'screw it – let's do it,' but taking that approach. Living and being a part of that culture is not being afraid to ask questions, not being afraid to say, 'Hey, I don't know what you're talking about. Can you please break this down in common English for me? I don't get what you're saying.'"

Richard Branson

Ritter added that Branson was able to instill this "screw it — let's do it" mantra throughout the numerous companies that comprise Virgin Group.

"Branson set that pace and culture, and he did a really good job to transfer that from a brand level down into all the different companies," he said.

"[What] I think about all the time as an entrepreneur is, 'How do you do that? How do you impose that into the culture of a brand where people tell stories about it?' That's the difference between entrepreneurs and legends."

SEE ALSO: The sudden demise of a lauded New York agency is a chilling reminder of the ad industry's massive ongoing challenges

Join the conversation about this story »

NOW WATCH: Watch SpaceX's 'most difficult launch ever'

Virgin Galactic unveiled the luxurious lounge where tourists will spend time before their $250,000 trips into space

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Virgin Galactic space port

  • Virgin Galactic has unveiled the luxurious lounge area that tourists will spend time in before and after their $250,000 trips into space.
  • The company shared of two levels in the building, which it says will "create an unparalleled experience as its customers prepare for journeys of a lifetime before graduating as astronauts."
  • It includes a "Barista Island" with an Italian marble bar that Virgin Atlantic said "will help to foster that sense of camaraderie and the determination to deliver each Future Astronauts' personal mission."
  • The area is now operational though Virgin has not yet started flights. More than 600 people have paid or put down deposits for a 90-minute space flight.
  • Visit Business Insider's homepage for more stories.

Virgin Galactic unveiled the luxurious lounge area where those paying the company to send them into space will spend time before and after their trips, which will cost $250,000 for a 90-minute flight.

The "Gateway to Space," part of Virgin Galactic's Spaceport America in New Mexico, is "now operationally functional," the company said on Thursday, though its commercial flights to space have not yet started.

The company shared images of two floors of the building, which are filled with both spaces for technical operations and "communal spaces designed for use in the future by Virgin Galactic customers, along with their friends and families."

The first floor is called Gaia — the Greek name for Mother Earth — and "serves as the social hub of the building, where everyone is part of the Virgin Galactic family."

"Future Astronauts will share breakfast with spaceship pilots, grab coffee with rocket engineers and pass the time of day with the team from Mission Control," Virgin Galactic said.

Virgin Galactic spaceport

The Gaia area includes "Barista Island" with an Italian marble bar that Virgin Atlantic said "will help to foster that sense of camaraderie and the determination to deliver each Future Astronauts' personal mission."

Read more:How SpaceX, Blue Origin, and Virgin Galactic plan on taking you to space

The second floor, Cirrus, represents "light, air and flight" and contains operational spaces like mission control.

Virgin Galactic claims the whole facility was designed to let it create an "unparalleled experience as its customers prepare for journeys of a lifetime before graduating as astronauts."

The company CEO's Richard Branson told CNN in May that he wants to boost New Mexico's economy by using the spaceport for tourism.

Virgin Galactic spaceport

"We're not just talking about the people we're sending into space," he said, noting their family and friends would also be there.

"There'll be flight training inside the spaceport, and there'll be places to eat for their families, hot air ballooning, fishing and mountain bike riding, etc etc. That's something that we'll be organizing."

Branson is racing against billionaires Elon Musk and Jeff Bezos to send tourists into space.

Read more: Jeff Bezos says space travel is essential because we are 'in the process of destroying this planet'

Virgin Galactic spaceport

Virgin Galactic said that is expects to start bringing customers to space in the first half of 2020, CNN reported.

More than 600 people had paid or put down deposits to go into space with Virgin Atlantic as of February. Virgin's flights will go high enough to enter space but not orbit earth. 

Join the conversation about this story »

NOW WATCH: Most hurricanes that hit the US come from the same exact spot in the world


Here's what Elon Musk, Richard Branson, and 53 other successful people ask job candidates during interviews

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  • Some interview questions are designed to trick you, while others are fairly straightforward.
  • Powerful CEOs such as Elon Musk and Larry Ellison have interviewed countless people by this point in their careers, and therefore have their questions down to a science.
  • From "What was the last costume you wore?" to "Do you have any questions for me?" here are some of the most successful executives' favorite interview questions.
  • Visit BusinessInsider.com for more stories.

Many of the most successful people have gotten job interviews down to a science — and they're not in the habit of wasting time with dumb or irrelevant queries.

In fact, they often have one favorite go-to question they like to ask. This typically reveals everything they need to know about a job candidate. Some prefer brainteasers to see how candidates think logically, while others look for creative answers to storytelling prompts.

Read more: Here are the answers to job interview questions from 20 of America's top companies, from candidates who know

Previous reporting from Business Insider's Rachel Premack and Jacquelyn Smith shows that some questions are designed to trick you, while others remain fairly straightforward. Several key CEOs' favorite question is "Do you have any questions for me?"; this proves that the questions you should ask at the end of every job interview are extremely important.

Here are 53 of questions asked by successful executives.

 

Jacquelyn Smith, Alison Griswold, and Vivian Giang contributed to previous versions of this article.

SEE ALSO: This ex-Ford and GM executive asks job candidates how they traveled to the interview. Here's why.

NOW READ: A top C-suite headhunter who's placed more than 100 execs in major companies shares his favorite job interview questions — and the answers he's looking for

On a scale of one to 10, how weird are you?

One of Zappos' core values is to "create fun and a little weirdness," Tony Hsieh, CEO of the company, tells Business Insider.

To make sure he hires candidates with the right fit, Hsieh typically asks the question: "On a scale of one to 10, how weird are you?" He says the number isn't too important, but it's more about how people answer the question. Nonetheless, if "you're a one, you probably are a little bit too straight-laced for the Zappos culture," he says. "If you're a 10, you might be too psychotic for us."

Another question Zappos usually asks candidates is: "On a scale of one to 10, how lucky are you in life?" Again, the number doesn't matter too much, but if you're a one, you don't know why bad things happen to you (and probably blame others a lot). And if you're a 10, you don't understand why good things always seem to happen to you (and probably lack confidence).



What didn't you get a chance to include on your résumé?

Virgin Group founder Richard Branson explains in his new book "The Virgin Way: Everything I Know About Leadership," that he isn't a fan of the traditional job interview, reports Business Insider's Richard Feloni.

"Obviously a good CV is important, but if you were going to hire by what they say about themselves on paper, you wouldn't need to waste time on an interview," Branson writes. That's why he likes to ask: "What didn't you get a chance to include on your résumé?"



How would you describe yourself in one word?

The best candidates are the ones who know exactly who they are. That's why Dara Richardson-Heron — former CEO of women's organization YWCA and current Chief Engagement Officer for the National Institutes of Health "All of Us"Research Program — always asks her candidates this question.

Richardson-Heron says she doesn't judge people on the word they choose, but it does give her insight into how people package themselves. She tells Adam Bryant at The New York Times that she likes when people take time to ponder the question and answer thoughtfully.



If I were to say to a bunch of people who know you, 'Give me three adjectives that best describe you,' what would I hear?

Michelle Peluso, current SVP Digital Sales & Chief Marketing Officer at IBM and former CEO of Gilt, tells Adam Bryant of the New York Times that this question is far more telling than, "What are you good at?"— a question she despises.

Here's what she tells each candidate: "OK, I've interviewed an eclectic crowd about you: the guy who delivers your food, the last people you worked with, the person who can't stand you the most, your best friend from high school, your mother's neighbor, your kindergarten teacher, your high school math teacher who loved you, and your last boss." Then she asks: "If I were to say to them, 'Give me three adjectives that best describe you,' what would I hear?"

Peluso says if the candidate gives her three glowing adjectives, she'll remind them that the hypothetical group includes a few people who aren't particularly fond of them.

Similarly, Quartz reported the Wharton People Analytics Conference, where Mary Barra — the CEO of General Motors — revealed the three related questions she asks during job interviews:

1. How would your peers describe you in three adjectives?
2. How would your supervisor describe you in three adjectives?
3. How would people who've worked for you describe you in three adjectives?

"Ideally, you don't want the adjectives to change much at all,"Barra said. "Because if you're hiring for integrity, you don't want people to manage up differently than they manage down. And you want people to work just as well with their peers and superiors as they do with their subordinates. This consistency is the key to empowering teams."



Give me an example of a time when you solved an analytically difficult problem.

Laszlo Bock — formerly Google's HR boss and currently CEO and cofounder of Humu— says Google ditched its famous brainteaser interview questions in recent years for behavioral ones.

"The interesting thing about the behavioral interview is that when you ask somebody to speak to their own experience, and you drill into that, you get two kinds of information," Bock tells The New York Times's Bryant. "One is you get to see how they actually interacted in a real-world situation, and the valuable 'meta' information you get about the candidate is a sense of what they consider to be difficult."



How old were you when you had your first paying job?

Hannah Paramore, founder of Paramore, a Nashville-based interactive advertising agency, told the New York Times' Adam Bryant that this is one of her favorite questions. 

"I'm looking for how deeply instilled their work ethic and independence are versus entitlement," she tells Business Insider. "If they worked part-time in high school and college because they needed to, especially in jobs that were just hard work, that shows a huge level of personal responsibility. I love people who have to patch success together from a number of different angles."

 

 



What would you do in the event of a zombie apocalypse?

This seems like a ridiculous question to ask, but it's posed to every prospective employee at Capriotti's Sandwich Shop, a national restaurant franchise. Ashley Morris, the company's CEO, says it's the best way to learn how candidates react under pressure.

"There really is no right answer, so it's interesting to get someone's opinion and understand how they think on their feet," Morris explains. "The hope is that for us, we're going to find out who this person is on the inside and what's really important to him, what his morals really are, and if he'll fit on the cultural level."



What motivates you to get out of bed in the morning?

In a New York Times interview with Adam Bryant, Brad Jefferson, cofounder and CEO of Animoto, a video slide show service, shared his three favorite interview questions.

He especially loves this one about what motivates people because it helps him understand a candidate's passions and what makes them tick. "I really try to get in their head about what's going to keep them going."

Jefferson tells Business Insider that it's important to understand what motivates a person at their core because "there will always be ups and downs in any business, and you want to make sure the person will be equally motivated during difficult times, if not more so."

He says if you "pursue something that you're passionate about with people who motivate you, then work is really fun, even during the difficult times."



If we're sitting here a year from now celebrating what a great 12 months it's been for you in this role, what did we achieve together?

Randy Garutti, the CEO of Shake Shack, tells writer Jeff Haden that he needs to know candidates have "done their homework, truly understand our company and the role... and really want it."

Garutti continues: "The candidate should have enough strategic vision to not only talk about how good the year has been but to answer with an eye towards that bigger-picture understanding of the company — and why they want to be here."



A hammer and a nail cost $1.10, and the hammer costs one dollar more than the nail. How much does the nail cost?

Jeff Zwelling, COO of job search engine ZipRecruiter, says he often turns to tricky questions during job interviews to get a better sense of who the candidate is.

For example, in the middle of the conversation, he often throws in this curveball math question.

"Some candidates will instantly blurt out 10 cents, which is obviously wrong," he tells Business Insider. "They don't have to get the exact right answer, which is a nickel, but I want to see them at least have a thought process behind it."

Zwelling says he understands that math isn't everyone's forte, but he wants them to realize that "10 cents is too easy of an answer, and that if it was that easy, I wouldn't be asking it."



What would the closest person in your life say if I asked them, 'What is the one characteristic that they totally dig about you, and the one that drives them insane?'

Kat Cole, group president of FOCUS Brands, tells Adam Bryant in a New York Times interview that before asking questions, she likes to see how job candidates interact with people in the waiting area.

"I'll ask people to offer the candidate a drink to see if there's a general gratefulness there, and they'll send me notes," she tells Bryant. "Then, when someone walks into my office, I'll have a big wad of paper on my floor between the door and the table. I want to see if the person picks it up. I don't make huge judgments around it, but it does give me a sense of how detail-oriented they are."

After some conversation, she finally says: "Tell me about the closest person in your life who you're comfortable talking about. What would they say if I asked them, 'What is the one characteristic that they totally dig about you?'"

Then she'll say: "What is the one characteristic that drives them insane, and that they would love for you to do just a little bit less?"

"People are pretty comfortable talking about that because I've pinpointed a person and a point of view," she tells the Times. 

Galyn Bernard — cofounder and co-CEO of the children's apparel startup Primary — added that asking what your best friend likes the least about you usually reveals pet peeves that could negatively affect working with the candidate every day.



Tell me something that's true, that almost nobody agrees with you on.

PayPal cofounder, managing partner of the Founders Fund, and president of Clarium Capital Peter Thiel always looks to hire people who aren't afraid to speak their minds, reports Business Insider's Aaron Taube.

To do this, he always gives job candidates and the founders of companies seeking an investment this interview prompt: "Tell me something that's true, that almost nobody agrees with you on."'

In a 2012 interview with Forbes, Thiel said the reason he loves this question is: "It sort of tests for originality of thinking, and to some extent, it tests for your courage in speaking up in a difficult interview context."



Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?

Wayne Jackson, chief executive of the software security firm Sonatype, tells The New York Times' Adam Bryant that in asking this question, he can learn about what people do outside of work — what drives them, what they think about, what's important — to determine whether they have "the competitiveness and the drive to get through tough problems and tough times."

Another reason he loves this question: It helps him figure out if the candidate's values and mindset are in line with his. "I tend to drift toward things where the stakes are relatively high, the dynamics are really complex, and teamwork matters," he tells Bryant. And it's important that his employees do the same. 



Are you the smartest person you know?

As Dartmouth business professor Sydney Finkelstein describes in his new book, "Superbosses," Oracle executive chairman and CTO Larry Ellison makes a point of only hiring exceptionally talented and extremely intelligent employees, and consequently coached his coached his recruiters to ask new college graduates this question.

If the candidate answered "yes," they'd get hired. If they answered "no," the recruiter would ask, "Who is?" Then they'd try to hire that other person instead, Business Insider previously reported.

According to Finkelstein, superbosses like Ellison are confident enough in their own abilities that they aren't worried about employees outshining them, and they aim to hire people who are more intelligent than they are because those employees will challenge them to come up with better ideas and solutions to problems.



On your very best day at work — the day you come home and think you have the best job in the world — what did you do that day?

Business Insider's Richard Feloni spoke with Miranda Kalinowski, Facebook's global head of recruiting, about how the social media giant recruits top talent. She said that she and Lori Goler, the vice president of People Operations, ask this question to help them find employees who are a perfect fit.

Feloni reports that "they're looking to see what the candidate is truly passionate about, and if that innate interest fits into what Facebook is looking for."

They're also hoping to see if that candidate's drive and values align with Facebook's mission "to give people the power to share and make the world more open and connected."



What do you want to be when you grow up?

Stewart Butterfield, the cofounder of Flickr and chief executive of Slack, likes to ask job candidates this question we've been answering for our teachers and parents since we were kids.

"Good answers are usually about areas in which they want to grow, things they want to learn, things that they feel like they haven't had a chance to accomplish yet but want to accomplish," he tells Adam Bryant of The New York Times. "A very short answer to that question would be automatically bad."



What's your dream job?

Last year, LinkedIn CEO Jeff Weiner told CNBC's Adam Bryant how valuable he finds the question, "What is your dream job?"

"Once you know what it is that you ultimately want, you are that much more capable of manifesting it," he told CNBC.

Additionally, some candidates respond to this question by saying their dream job is the one they are currently interviewing for. Weiner noted that this answer often seems ingenuine, and raises red flags.

CNBC also reported that Weiner has been known to ask candidates the related question, "Looking back on your career, what do you want to say you accomplished?"



What would someone who doesn't like you say about you?

General Stanley McChrystal, founder of management consulting firm the McChrystal Group, tells "The 4-Hour Workweek" author Tim Ferriss on his podcast that this question "puts a person in the position of having to try to articulate what they think the perception of them by others is."

The response is less important than how it's delivered, as the question "forces candidates to consider their least attractive qualities and also muster enough courage to share them with someone who holds power over their careers,"reports Business Insider's Richard Feloni

Luis Von Ahn — CEO of Duolingo since 2014— also asks his interviewees this question.

Reader's Digest reported that Von Ahn thinks one of the worst answers to this question is telling the interviewer that everyone likes you because — with that response — "you're either lying or you're clueless."



Tell me about your failures.

A good answer to this question is important because it means that the candidate isn't afraid of taking risks and will admit when things don't work out, says Jenny Ming, president and CEO of clothing store Charlotte Russe and former chief executive of Old Navy.

"It doesn't even have to be business; it could be life lessons. I think it's pretty telling. What did they do afterward?" she says. "How did they overcome that? I always look for somebody who's very comfortable admitting when something didn't work out."

People always like to tell you about their successes, she explains, but they don't always want to tell you what didn't work out so well for them.

Carly Stein — the founder and CEO of wellness brand Beekeeper's Naturals — also asks her candidates a similar question: "What have you failed at?"

"Being able to share your shortcomings is critical," she told Fast Company in July. "This question highlights the ability to rebound and learn."



Can you tell me about a time you ran with a project from start to finish?

Jess Levin Conroy, the founder and chief executive of Carats & Cake, an online wedding resource that features curated content and information about vendors, says she asks each and every job candidate this question.

"We are in the service of small businesses and are a true startup ourselves so we look for people who get what it means to do big things without a lot of hands,"Levin Conroy tells Business Insider.

She says there is no "one size fits all" answer — but she always looks for an example that "communicates independent drive, proactive problem solving, and humility." 

"For small, nimble teams, like Carats & Cake, it's so important that everyone shares a desire to be thoughtful and committed to our business and the businesses we work with," she continues. "A sense of humility signals an ability to truly work together and to be open to learning from mistakes and each other."



What's your favorite part of your current job?

Becca Brown, cofounder of Solemates, a brand of women's shoe care products, says if the candidate is not currently employed, she'll tweak the question and instead ask about the best part of a previous job.

"I want to know what a candidate enjoys doing because not only does it give me insight into who the person is and their personality, but it shows me where I think they can thrive,"Brown tells Business Insider. "In general, we all excel when we enjoy what we're doing.  If we can harness what a candidate genuinely enjoys doing in their job, it becomes a win-win situation."

What Brown looks for in a candidate's answer is honesty.



If you were a consultant what would the sign on your door say?

George E. Michel — former CEO of Boston Market and interim CEO of Friendly's — tells Business Insider he asks this to "see what their muscle is, what they excel at, and what value they'll add, or what experience they'll share."

He says what he ultimately looks for in every job candidate is passion for the brand and an ability to articulate why. "I also look for candidates who have relevant experience and stability — and they have to be a culture fit."



What is your favorite quote?

Karen Davis — former senior vice president of Global Philanthropy and Social Impact at Hasbro, the toy and game giant — tells Business Insider her work is focused on giving back, so she's looking for candidates with "a true sense of passion and purpose." The quote question, she says, helps her figure out who applicants really are and what they truly care about.

While there's no right answer, Davis is looking specifically for candidates with an answer, reports Business Insider.

"You think about the great leaders in this world, and the ones that we remember most are the ones who have really put themselves out there, trying to invoke change," she says. She wants her would-be hires to be following in those footsteps. "I want to see that somebody has been looking for sources of inspiration." 

Davis is currently the CEO of North Star Impact Group.

 



Who is on your team? Tell me about them.

When Jim Ayres, the managing director of Amway North America, wants to measure a potential leader's emotional intelligence, he tells Business Insider's Shana Lebowitz that he aks the candidate about his colleagues' family, how they work best, and what typically gets in their way.

"It may seem odd,"Ayres says, "but if you're a leader and you know [the answers], it's a good indicator that you have emotional intelligence."



Who is the best in the world at what you do?

Drew Houston, the 33-year-old billionaire founder of Dropbox, tells Adam Bryant of The New York Times that he has five questions he always likes to ask job candidates:

1. Who is the best in the world at what you do?
2. Who are your influences?
3. What have you learned in the last year?
4. If you were able to sit yourself down 10 years ago, what advice would you give your younger self?
5. What are the most important lessons you've taken away?

As Business Insider previously reported, Houston explains that these questions help him discern if a candidate is passionate about constantly improving. "I'm drawn to people who really love their craft, and treat it like a craft, and are always trying to be better and are obsessed with what separates great from good,"he tells Bryant.  



How would you make money from an ice-cream stand in Central Park?

Yasmin Green, head of research and development at Jigsaw, Alphabet's tech incubator formerly known as Google Ideas, wants to hire creative, independent thinkers, so she gets candidates to think on their feet by asking them how they'd manage an imaginary ice-cream stand.

"I'm curious to see how people deal with ambiguity and whether they can have fun while thinking on their feet,"she says.

Green says that to land a job at Google, you also need to "be prepared to challenge the premise of the question."



Can you tell me about four people whose careers you have fundamentally improved?

Jay Parikh, Facebook's global head of engineering and infrastructure, writes for Harvard Business Review that Facebook screens its candidates for "the ability to calibrate to a team environment,"Business Insider's Shana Lebowitz reports.

Parikh says asking candidates to talk about people they've helped weeds out "empire builders, self-servers, and whiners."

"Successful candidates should clearly demonstrate that their priorities are company, team, and self — in that order," he explains.



What's the biggest impact you had at your past organization?

As Business Insider previously reported, luxury beauty retailer Bluemercury CEO Marla Malcolm Beck's interviews tend to only take seven to 10 minutes.

She has on query she likes to ask in particular, she previously told Adam Bryant of The New York Times.

Her question for potential hires is: "What's the biggest impact you had at your past organization?"

"It's important that someone takes ownership of a project that they did, and you can tell based on how they talk about it whether they did it or whether it was just something that was going on at the organization," she told Bryant.



What was the last costume you wore?

It doesn't matter so much what they wore, but why they wore it. If the candidate's reasoning matches Warby Parker's core value of injecting "fun and quirkiness into work, life, and everything they do," they might have a real shot at getting a job there.

"We find that people who are able to make the job environment fun build followership more easily," the company's cofounder and co-CEO David Gilboa tells Iris Mansour at Quartz. "If we hire the most technically skilled person in the world whose work style doesn't fit here, they won't be successful."

Additionally, The Ladders reported that Gilboa's co-CEO Neil Blumenthal told The New York Times that he often asks, "What do you like to do for fun?"

Blumenthal explained, "The answer always speaks volumes of who that person is."



You are standing on the surface of the Earth. You walk one mile south, one mile west, and one mile north. You end up exactly where you started. Where are you?

According to the biography "Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future," the Tesla and SpaceX CEO likes to ask candidates this riddle to test their intelligence.

There are multiple correct answers, and one is the North Pole.

Additionally, The Ladders reported that Musk also asks the question, "Tell me the story of your life and the decisions that you made along the way and why you made them and also tell me about some of the most difficult problems you worked on and how you solved them."



If you were an animal, which animal would you be?

"The animal kingdom is broad, and everyone can identify with a specific animal they think embodies their own personalities and characteristics," Stormy Simon, former president of Overstock, tells Business Insider.

"There are so many different human traits, where in the animal kingdom they put themselves, and why, really gives insight to the person answering the question. For example, just because you love dogs doesn't mean you would identify yourself as a dog," she explains.

Good answers, she says, are where the candidate picks an animal that they think truly personifies the traits that set them apart. "People have often chosen the same animal as other candidates, but the traits they describe have never been the same," says Simon. But they're not all good answers.

"One time an interviewee said they identified with a red panda because everyone thinks they are so cute and approachable, but it turns out they're just really lazy. We hired the candidate anyway despite that answer, but we parted ways within three weeks. It just goes to show how important the question is."

HootSuite CEO Ryan Holmes also likes to ask candidates, "What's your spirit animal?"

As he tells writer Jeff Haden"During her interview, I asked my current executive assistant what was her favorite animal. She told me it was a duck, because ducks are calm on the surface and hustling like crazy getting things done under the surface," he says. 

"I think this was an amazing response and a perfect description for the role of an EA. For the record, she's been working with us for over a year now and is amazing at her job," Holmes tells Haden.

Holmes has also been known to ask candidates, "What's your superpower?"



How did you get to this interview?

Business Insider's Graham Rapier interviewed Dan Grossman, a "mobility veteran" who previously worked at Zipcar, Ford, and General Motors. Grossman was named Zagster's CEO in April.

"I ask them how they got to work, or to the interview,"Grossman told Business Insider. "I'm always curious, in a shared mobility kind of world, how people move."

"It's a question that makes sense, given Grossman's deep background in all things mobility and transit,"reported Rapier.



How do you make [product] better?

Business Insider's Nathan McAlone previously reported a New York Times talk with YouTube CEO Susan Wojcicki, where she revealed her go-to interview question.

"She said she would usually ask about a specific product YouTube had released, or a neutral product — something she knows the interviewee uses — and then ask the person, 'How do you make it better?' "reported McAlone.

"Wojcicki said she had also previously asked, 'How do you manage your email?' "added McAlone. "She said it gave her insight into people's organizational skill sets and how they schedule their days — it even produced some useful tips."



What was your best trip?

The Economic Times reported that Uber CEO Dara Khosrowshahi asks his interviewees a series of travel-related questions:

1. What was your best trip?
2. What's the craziest thing that's happened to you on a vacation, and how did you handle it
3. What is an essential travel packing item or strategy for you

"Khosrowshahi says it gives him the key to their personal stories,"reported The Economic Times.



What questions would you ask yourself, if you were us?

Cofounders Larry Page and Sergey Brin famously used an interesting tactic when interviewing potential employees for Google. 

"I don't think I've ever told this story," former Google exec Tim Armstrong told Business Insider's Alyson Shontell. "But when I had my first discussion with them, they basically said at the beginning of the meeting, after a few questions, 'We're not really sure what to ask you. Ask yourself the questions.' "

CNBC added that Armstrong was not alone — Page and Brin used this tactic on a number of interviewees. Additionally, infamous brainteaser questions were sometimes asked, including "How many times a day does a clock's hands overlap?" and "Estimate how many gas stations there are in Manhattan."



Why should I decide against hiring you?

Inc. reported, "Yashi's Jay Gould wants you to play devil's advocate against yourself."

"If they think too long, or can't answer the question at all, they may be hiding something," Gould told Fast Company in a 2015 interview. "If their answer is genuine then you have a contender."

Roger Duguay — a managing partner at Boyden — also asks this question in interviews. Business Insider's Richard Feloni previously reported, "Duguay saves this one for the end, and he said it often stops a candidate cold."

Duguay also told Feloni he is looking for someone who "can open themselves for a moment of vulnerability."



What are we doing well, and where is there opportunity to grow?

Gabe Kennedy is a chef and the cofounder of a cannabis wellness startup called Plant People. He asks his interviewees what they think the company is doing well, but also wants to know if they think there is room for improvement (and if so, where).

"I want complete honesty, even if it is uncomfortable," Kennedy told Fast Company. "What is their perception, who are we as a business? What are we doing well, and where is there opportunity to grow? The more diversity of perspectives, opinions, and inputs we get, the better we become."



How many degrees separate the minute and the hour hands of a clock at 3:15?

"I want to understand how somebody thinks about a very new problem in a difficult situation, and how they respond to that under pressure," Scott Cutler, the CEO of StockX, told Fast Company in July.



Can you tell me about a tough day you had at work and how you pushed through it?

Mark Lawrence, the founder and CEO of parking startup SpotHero, asks job candidates to describe a tough day.

Lawrence told Fast Company, "I'm always interested in what people have done to improve themselves or how they've expressed vulnerability in a way that helped them grow professionally or personally."

Evan Maridou, the CEO of pet healthcare startup Milo, asks a similar question about difficult experiences: "Could you tell me about a time you got tough feedback?"

Fast Company reported, "In asking those type of questions, [Maridou] usually shares an example from his own life—when he was almost fired earlier in his career."



Why are you here?

Business Insider's Portia Crowe previously reported on Twitter CEO Jack Dorsey speaking to a small audience at a Goldman Sachs event in 2016.

Dorsey explained, "If you have a sense of passion and a sense of purpose ... then we can work together, then we can build amazing things together."



How did you spend the first 90 days of your previous job?

According to CNBC, CEO of defense company Lockheed Martin Marillyn Hewson has a "go-to question."

By asking candidates how they spent the first hour and a half of their last job, Hewson gets a better idea "of how you will hit the ground running if you were to join my team."


How were you treated?

According to The Ladders, the former CEO of Tupperware Rick Goings throws interviewees a curveball by asking how they were treated.

"Goings explains that the best way to understand a job candidate is to ask people how they behaved when it didn't occur to them that anyone was paying attention,"reported The Ladders.

Goings stepped down from Tupperware last year. He joined the company in 1992.



If you find yourself in situations where they're not going the way you want them to, what do you do?

According to The Ladders, CEO Lori Dickerson Fouché asks about workplace situations to "tell how a candidate conducts herself under pressure." Fouché became the CEO of TIAA Financial Solutions last year.

Additional questions Fouché reportedly asks include "What kind of cultures do you like to work in?" followed by "Where do you excel?" and "How do you excel?" Fouché also asks candidates to "describe some difficult leadership situations and how you managed people through them."



“Why have you had (X) number of jobs in (Y) years?”

Writer Jeff Haden reported that Shama Hyder — founder of The Marketing Zen Group — does not necessarily care about the number of jobs you've had, but why you've changed positions or companies.

"It may sound snarky at first, but the question helps Hyder get a feel for a candidate's career path," reported Haden for the Gusto blog. "The answers give her a better picture of each candidate's work history, like what keeps them motivated, why they moved from job to job, why they decided to leave, and what they looked for in the next company."



"Tell me about a recent project or problem that you made better, faster, smarter, more efficient, or less expensive."

Jeff Waden also reported that CEO of RoadID Edward Wimmer gets excited by explanations.

"According to Wimmer, good candidates can share plenty of answers. But great candidates get excited as they share plenty of answers."

In the full LinkedIn post, Wimmer revealed that the costs of his company RoadID have remained the same. To do this, the team has had to solve many problems, so hearing candidates' answers gives him an idea of whether or not they'd be a good fit for the company.



If you got hired, loved everything about this job, and are paid the salary you asked for, what kind of offer from another company would you consider?

Ciplex founder Ilya Pozin revealed that he asks this question to see if people can be bought. In a LinkedIn roundup, Pozin said, "You'd be surprised by some of the answers."



Would you rather be rich or would you rather be king?

Harold Hughes — CEO of blockchain-based analytics company Bandwagon — told Fast Company there is no wrong answer to this question.

"What's more important is the reasoning," Hughes told Fast Company. "If the response is to be rich but they use their new wealth in ways to help others, that speaks to their empathy and compassion."

"If they choose to be king, I'm interested in their views on impacting power structures,"he added.



Who is your role model, and why?

While this is a seemingly basic question, Clara Shih — the cofounder and current CEO of Hersay Social — said that the question "reveal[s] how introspective the candidate is about their own personal and professional development."

Additionally, Cuyana founder Karla Gallardo asks her candidates a similar question: "Who or what has shaped who you are?"

"A core value at Cuyana is hiring 'good people,' which we define in part as people with integrity, a sense of gratitude, and confidence in showing their vulnerability without ego," Gallardo told Fast Company. "So I love questions that help reveal those qualities, as opposed to those solely focused on job qualifications."



What things do you not like to do?

In the same LinkedIn roundup, Bullhorn founder and CEO Art Papas admitted that, "Getting an honest answer to the question requires persistence, though."

Like other questions, the answer to this can be telling. Papas said he once interviewed a sales candidate who hated meeting new people and a finance candidate who hated checking work.



Tell me about a project or accomplishment that you consider to be the most significant in your career.

MyCorporation CEO Deborah Sweeney said, "I find that this question opens the door to further questions and enables someone to highlight themselves in a specific, non-generic way."

Additionally, Sweeney said followup questions are easily arranged:

1. What position did you hold when you achieved this accomplishment?
2. How did it impact your growth at the company?
3. Who else was involved and how did the accomplishment impact your team?



So, what's your story?

Several successful execs swear by this question, always opting to ask their interviewees about their life story.

"The question, as obtuse as it might sound to the interviewee, is the beginning of a story and in today's world of selling oneself, or one's company, it's the ability to tell a story and create a feeling that sells the brand — whether it's a product or a person," said managing partner Richard Funess in a LinkedIn post.

Overall, Funess looks for creative responses that show him the candidate is a broad thinker to apply their skills to his business.

Likewise, during a conversation with Adam Bryant of the New York Times, Melanie Whelan, CEO of the New York-based fitness company SoulCycle, says she always starts interviews with: "Tell me about your background."

"It's a great way to warm up any conversation, and it really helps me understand how you communicate. Are you linear, concise, and direct? Or are you a storyteller? Are you entertaining? Do you go off on tangents?"

Finally, Airbnb CEO Brain Chesky puts a time limit on this question.

According to Inc., Chesky told The New York Times in 2014 that he usually asks interviewees to summarize their lives in three minutes or less. The Muse referred to this as the ultimate "Elevator Pitch."

"I'm trying to figure out the formative decisions and experiences that influenced who you are as a person," Chesky explained in The Times interview.



Can you tell me the story of you prior successes, challenges, and major responsibilities?

Lonne Jaffe, senior advisor to the Board of Directors and former CEO at software company Syncsort, says in a New York Times interview with Adam Bryant that he always wants to see how well a job candidate can tell a story. 

He tells Business Insider that as long as we've had language, storytelling has been a powerful communication tool. "In business, creating a compelling narrative is invaluable for motivating a team, explaining strategic priorities in a way that's easy for others to understand, or communicating complex ideas to customers and prospects. Successful senior-level leaders are good storytellers, and it's also a very useful skill early on in your career."

Jaffe says he recognized the importance of storytelling early in his career while working at IBM. "Storytelling is especially important in the tech industry because technology can be "very complex, and sometimes people find technical details to be somewhat boring," he says.

Similarly, Dave Lavinsky, founder of Guiding Metrics asks his candidates, "Discuss a specific accomplishment you've achieved in a previous position that indicates you will thrive in this position."

In a LinkedIn roundup, Lavinsky said, "Past performance is usually the best indicator of future success."



Do you have any questions for me?

"Do you have any questions for me?" is a common last question in an interview, but few interviewers may consider it the most important one.

However, according to Inc., Lori Goler — Facebook's Vice President of People — asking this question helped solidify her decision to hire Sheryl Sandberg. When asked, Sandberg responded with the question, "What is your biggest problem and can I help solve it?"

Scott Dorsey, the cofounder and CEO of ExactTarget, also asks candidates this question.

"I love asking this question really early in the interview," Dorsey said. "It shows me whether the candidate can think quickly on their feet, and also reveals their level of preparation and strategic thinking."

"I often find you can learn more about a person based on the questions they ask versus the answers they give," he added.



Richard Branson wants Virgin Galactic to send people to space every 32 hours by 2023

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Virgin Galactic SpaceShipTwo

  • According to a document published by the United States Securities and Exchange Commission, Virgin Galactic is planning to send groups into space every 32 hours by 2023.
  • Selling tickets at $250,000 each, Virgin Galactic is now competing with Jeff Bezos' Blue Origin as well as Elon Musk's SpaceX to transport tourists to space.
  • The company claims that trips in its vessel, SpaceShipTwo, will offer a few minutes of weightlessness to six passengers at a time, as well as views of the curvature of the Earth.
  • Visit Business Insider's homepage for more stories.

It was already known that Virgin Galactic was planning to send its first customers to space by June 2020 but, according to a document published by the United States Securities and Exchange Commission, Richard Branson's spaceflight company is planning to go one step further.

As part of an $800 million fundraising campaign, the British entrepreneur wants to send groups into space every 32 hours by 2023.

Selling tickets at $250,000 each, Virgin Galactic is now competing with Jeff Bezos' Blue Origin as well as Elon Musk's SpaceX to transport tourists to space — with Blue Origin listing trips to space at $200,000 per ticket.

virgin galactic spaceshiptwo sst vss unity first spaceflight 50 miles

VSS Unity — also known as SpaceShipTwo — will, over the course of a 90-minute flight, offer a few minutes of weightlessness to six passengers at a time, as well as views of the curvature of the Earth — the vessel should reach an altitude of around 100 kilometers.

According to the document, the company plans to start with 16 flights a year in 2020, then to increase this to 270 flights a year by 2023, when it will have its entire fleet of five vessels — which works out to around one flight every 32 hours.

Within four years, it will eventually have the capacity to transport 1,565 people on a year-round basis.

Screenshot of Virgin Galactic's SEC filings. DRY

The shuttle will be flown by the WhiteKnightTwo jet aircraft.

Over 600 people have already booked a place as a space tourist, including actor Ashton Kutcher, allowing Virgin Galactic to raise combined deposits of $80 million.

Read more: Richard Branson just unveiled his vision for Virgin Hyperloop One — and it looks straight out of a sci-fi film

Virgin Galactic estimates that revenues from these commercial flights are expected to increase from $31 million next year to $570 million by 2023, according to Parabolic Arc, but these forecasts should be treated with caution.

After 15 years of development, Virgin Galatic's private space program has experienced a number of setbacks, with Branson having alluded to launch dates and missing them.

In 2014, the SpaceShipTwo crashed on a test flight, leading to the co-pilot's death as well as serious injuries to the pilot.

Read more: Richard Branson dived 124 meters into the world's second-biggest sinkhole and made an unprecedented discovery

Across his three space companies, Virgin Galactic, The Spaceship Company, and Virgin Orbit, Branson is thought to have spent between $1 billion and $1.3 billion — for comparison, Jeff Bezos has spent roughly the same amount per year.

Richard Branson and Jeff Bezos are part of a group of tech leaders who are currently spending billions on the space tourism adventure, without any definite guarantee the venture will make money in the long term.

Virgin Galactic is burning through around $16 million a month, according to Parabolic Arc— that works out to roughly $190 million a year.

richard branson

SpaceX has already seen years of profitability thanks to contracts it's been awarded by NASA.

For this reason, Virgin Galactic is expected to be listed on the stock exchange by the end of 2019 as part of an agreement with a special purpose acquisition company (SPAC), set up by venture capital firms Social Capital Hedosophia.

Branson told CNBC that he was preparing to go into space with Virgin Galactic and that he was undergoing special astronaut and fitness training in a centrifuge to be physically ready for the journey.

SEE ALSO: Branson's Virgin Galactic unveils new passenger spaceship

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Virgin says it's abandoning the chat system originally intended to help passengers 'get lucky at 35,000 feet' after a woman says she received sexually harassing messages

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richard branson

When Virgin first launched its in-flight messaging system in 2013, it was touted by many as an "in-flight flirting system."

Virgin didn't do much to dissuade this notion. In fact, it posted a video featuring airline founder Sir Richard Branson himself explaining how to "get lucky at 35,000 feet."

"I'm not a betting man, but I say your chance of deplaning with a plus-one are at least 50%," Branson says in the video introducing the new entertainment system, which features a chat function that allows passengers to send messages directly to other passengers' screens, and even order them drinks or snacks.

Now, a woman claims to have received sexually harassing messages from other passengers during a Virgin Atlantic flight, reports the Daily Mail.

Jessica Van Meir, who works for a UK-based law firm, shared images of the messages she received on Twitter after a flight on Saturday. The messages show one user calling her a "tidy babe," while one user calling themselves "big d--- swinger" sent winking face emojis.

Van Meir simply replied"I work for a law firm that specializes in online sexual harassment. Enjoy being reported to Virgin." She said that the flight attendants "were helpful and dealt with it swiftly," and shared a response from Virgin that says they are investigating the matter and reviewing their systems.

When asked about the in-flight messaging system and Van Meir's account, a Virgin representative told Insider the company was "reviewing" the entertainment systems.

"We were extremely concerned to hear of the incident reported on-board one of our flights and are investigating as a matter of urgency," the Virgin representative told Insider. "We want all of our customers to have the best possible experience when they fly with us, and have zero tolerance for any disruptive or inappropriate behaviour. We're grateful to our cabin crew who supported our customer following this incident and would like to apologise for the distress caused. We are now reviewing our entertainment systems to ensure this does not happen again."

The representative added that seat-to-seat messaging is already being phased out across the Virgin fleet and that new planes do not have this functionality.

The representative also claimed that this was the first such incident they are aware of.

Insider reached out to Van Meir for comment and had not heard back at publication.

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Virgin Galactic will become the first space-tourism company to list on the New York Stock Exchange next week

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Virgin Galactic

  • Virgin Galactic will list on the New York Stock Exchange on Monday, October 28 under the ticker "SPCE." 
  • To go public, the space-tourism company merged with Social Capital Hedosophia, a venture capital firm. The merger was approved by shareholders Wednesday, according to an SEC filing. 
  • Virgin Galactic has a waitlist of more than 600 people ready to be among the first space tourists.
  • Read more on Business Insider.

Starting Monday, investors can trade space tourism on the New York Stock Exchange for the first time ever, thanks to Virgin Galactic. 

The space-tourism company run by billionaire Sir Richard Branson has been approved to merge with Social Capital Hedosophia, a venture capital firm that helps technology companies list on public markets, according to a Wednesday SEC filing from the company. 

The merger is expected to close Friday. On Monday, Social Capital's ticker, "IPOA," will become Virgin Galactic's, and trade under "SPCE." 

Virgin Galactic announced in July that it intended to merge with Social Capital Hedosophia to go public and become the first "publicly traded commercial human spaceflight company,"according to a release. The deal valued the combined company at $1.5 billion and gave Social Capital Hedosophia a 49% stake to Branson's 51%. 

Branson told CNBC in an interview earlier this month that the public listing was coming soon when he unveiled Virgin Galactic's new space suits, created by Under Armour for passengers going to space. 

Since its founding in 2004, Virgin Galactic has raised more than $1 billion to develop the first commercial service to take people to space. The company currently has a waitlist with more than 600 people from 60 countries signed up to take a space-tourism flight. Each ticket costs about $250,000 per person, and adds up to $80 million in total collected deposits and $120 million of potential revenue, Virgin Galactic said in a release

The company expects that it will earn about $600 million in annual revenue and $270 million in Ebitda in 2023. By 2023, Branson also hopes that Virgin Galactic will be sending people to space every 32 hours.

While it may be the first to list publicly, Virgin Galactic isn't the only space-tourism company in the world. Its main competitors are Blue Origin, owned by Jeff Bezos, and SpaceX, owned by Elon Musk.

Read more: JPMorgan's quant guru presents his 10 best trades to profit from the peak of a monumental earnings season

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NOW WATCH: Here's why flight attendants avoid drinking tap water on airplanes

5 billionaires who never graduated from high school

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jay-z

Entrepreneurs like Richard Branson and rapper Jay-Z have two things in common: Both are wildly successful billionaires, and both never graduated from high school. 

But they aren't the only billionaires who never picked up a high school diploma. While a number of prominent college dropouts later became ultra-wealthy— particularly tech titans like Mark Zuckerberg and Bill Gates — it's generally rarer for high school dropouts to become among the richest people in the world. But still, it does happen from time to time.

Keep reading to learn more about five of the most prominent billionaires who also happen to be high school dropouts.

SEE ALSO: Beyoncé is worth $400 million. Here's how she spends her fortune, from lavish mansions and yachting vacations to a private jet for Jay-Z.

DON'T MISS: Meet the 15 youngest, richest American billionaires

Zhou Qunfei dropped out of high school at 16 to work in a watch lens factory.

Attending accounting classes at night, she saved up nearly 20,000 HK$ (about $2,500) and eventually opened up her own watch lens company, run by herself and her family members.

She is now the CEO of Lens Technology, which manufactures glass for brands such as Apple, Samsung and Tesla. In 2015, the company went public and Zhou's stake in the business was worth $7.2 billion, the New York Times reported that year.

"I have encountered many difficulties and setbacks as an entrepreneur," she said in an interview with CNBC Make It. "But the key to success is to persevere, especially during the most difficult times."

The self-made billionaire is currently worth about $6 billion, per Forbes.

Source: CNBC, Forbes, New York Times



Amancio Ortega dropped out of school at 14 to begin running errands for local shopkeepers.

Years later, Ortega founded the retail chain Zara in his native Spain; the company has since expanded globally. Today, he is the second richest man in Europe (behind only LVMH chairman and CEO Bernard Arnault), with a staggering net worth of $70.4 billion.

Source: Entrepreneur, Forbes, CNBC



Francois Pinault, founder of the luxury group Kering, dropped out of school when he was 11 years old to work in his father's lumber mill.

According to Forbes, Pinault dropped out because his peers used to make fun of his "poor background." Today, he has a net worth of $33.2 billion, also per Forbes.

Source: Business Insider, Forbes, Forbes



Jay-Z attended the George Westinghouse Career and Technical Education High School but never graduated.

Jay-Z went on to become hip-hop's first billionaire in June 2019; per Forbes, he's currently worth about $1 billion. His fortune comes from his stakes in liquor brands, art, real estate, and in companies such as Uber, according to Forbes.

While he personally managed to find immense success after dropping out of high school, the rapper encourages people to take their education seriously. 

"Education is super important," Jay-Z said in a press conference for a performance at Carnegie Hall. "I don't have a high school diploma or a college diploma, but still for me to articulate, I had to have some form of schooling to articulate my thoughts."

Source: Insider, Forbes, Mic, Syracuse.com



Richard Branson dropped out of high school when he was only 16 after struggling with dyslexia.

Soon after quitting school, Branson founded his first business, a student magazine, and eventually a mail-order record company. which later became the Virgin Records music label. Today, his company, Virgin Group, oversees nearly 500 subsidiaries. Branson himself has a net worth of $3.9 billion.

Source: Entrepreneur, Business Insider, Forbes, Biography.com



Virgin Airlines owner Richard Branson said air travel has to exist or 'we go back to the Dark Ages' when asked about the climate crisis

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Richard Branson

  • Virgin Group founder Richard Branson said that there is "no question that air travel has to exist," when asked how he felt about the increasing rise of "flight guilt."
  • Branson put the spotlight on aviation companies, saying it was up to them to "get our footprint down and down and down so people don't feel guilty."
  • The billionaire also highlighted that the number one priority not just for airlines but for any company is to "get your sustainability right."
  • The Virgin Group is also looking at taking on Qantas' ultra-long-haul flights, with Branson saying that they might "give them a run for their money."
  • Visit Business Insider's homepage for more stories.

In the face of climate change, have you ever felt guilty for taking a flight?

On Thursday, Virgin Group founder Sir Richard Branson announced Virgin Australia's new service from Brisbane to Haneda, Tokyo.

During the media event, the founder was asked whether people should feel guilty for flying on airplanes— an apt question, as he has been advocating for companies to reduce their carbon footprint. Earlier this week, Branson also told the Sydney Morning Herald, "Australia must stop selling coal overseas to China and it must stop using coal in Australia."

In answer to the question, Branson acknowledged that most environmentalists have to fly in planes to get to conferences to discuss the issues.

"They have to," he said. "I mean, there's no question that air travel has to exist, or we go back to the Dark Ages."

However, while Branson said "it's important that we all have an element of guilt," he added that the burden was on companies to reduce their carbon footprints.

"It's up to us companies to get our footprint down and down and down so people don't feel guilty," he said.

Virgin Australia Group Managing Director and CEO Paul Scurrah added that the airline industry, as a whole, has to get better at balancing the argument.

"The economic contribution of airlines is something that actually helps economic growth in most countries," he said. "And for me, it's really about making sure that every decision that's made at the very top of the airline has, as a huge focus and a major priority, 'What are we doing to reduce our carbon emissions to be a responsible citizen?'"

During the event, Branson also highlighted that the number one priority not just for airlines but for any company is to "get your sustainability right."

He mentioned several efforts Virgin Atlantic is doing in terms of sustainability such as partnering with New Zealand based biotech company, LanzaTech, to develop aviation fuel from carbon waste and the company working to get younger planes into its fleet that are largely built from carbon fiber.

Branson said the carbon fiber planes will mean a roughly 30% reduction in Virgin Atlantic's carbon output within three or four years.

But ultimately, Branson is championing his idea of a clean energy dividend — in lieu of a carbon tax — to be put on companies for their carbon emissions. It's something he first suggested back in March.

"Personally, what I'd love to see is every company in the world working out what their carbon footprint is… having the government force them to take a percentage of that — of their profits say in a year — and invest that in clean energy," Branson said at the event. "I think unlike a carbon tax that would create a revolution in clean energy, we'll get literally trillions going into clean energy."

Branson suggested companies wouldn't suffer under this kind of regime because the dividend would be an investment where they could get their money back.

Taking on Qantas

While Virgin Australia is excited about its new flight from Brisbane to Tokyo, we may see it take on Qantas' ultra-long-haul flights from Sydney to New York and London.

Dubbed 'Project Sunrise', the nearly 20 hour-long research flights are being used by Qantas to see how they impact pilots and cabin crew.

When asked about Qantas' project Sunrise flights, Branson said, "I take my hat off to them."

He also hinted at possibly introducing similar flights.

"They need competition," he said. "Maybe Virgin Atlantic might compete with them, maybe Virgin Australia, maybe together we'll give them a run for their money."

With that, who knows what we'll see in the future?

SEE ALSO: Billionaire Richard Branson has some simple advice for those who want to succeed

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The career rise and fabulous life of Google cofounder Larry Page, who just stepped down CEO of Alphabet (GOOG, GOOGL)

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Larry Page

Larry Page is one of the most powerful people in the world.

The quirky, soft-spoken computer scientist co-founded Google with Sergey Brin in 1998. As Google evolved into a multi-billion-dollar juggernaut, Page stayed at the helm, first as Google's CEO and later running its parent company, Alphabet. 

But on Tuesday, Page announced that he, along with Brin, would be stepping down from their roles at Alphabet. Brin had served as the company's president. Sundar Pichai will now serve as both Google and Alphabet CEO. 

So who is Larry Page and how did he get to where he is today?

Here's his story.

Jillian D'Onfro contributed to an earlier version of this story. 

DON'T MISS: The eccentric, successful life of Google cofounder Sergey Brin

Gloria and Carl Page had their second son, Lawrence, on March 26, 1973. They both taught computer science at Michigan State University and filled their home with computers and tech magazines that enthralled Larry from a very young age.



They enrolled him in a Montessori school. Such programs are known to foster independence and creativity, and Page now credits "that training of not following rules and orders, and being self-motivated and questioning what's going on in the world" as influencing his later attitudes and work.

Source: YouTube



At 12, Page read a biography about the brilliant inventor Nikola Tesla, who died in debt and obscurity. The ending made him cry, and inspired Page to not only want to build world-changing technologies, but to have the business sense to know how to spread them. "I figured that inventing things wasn't any good," he has said. "You really had to get them out into the world and have people use them to have any effect."

Source: Business Insider, Achievement.org



Besides tinkering with electronics, Page also played saxophone growing up, and he once told Fortune that his musical training in part led "to the high-speed legacy of Google" (Apparently he also tried to pick up percussion in the last few years).

Source: Fortune 



During his time as an undergrad at University of Michigan, Page started mulling the future of transportation, something he's still interested in today. He joined the school's solar-car team (pictured below) and suggested that Michigan build a monorail-like "personal rapid-transit system" between its campuses.

Today, Google parent company Alphabet is working on both self-driving cars through its company, Waymo, and data-driven transportation improvements through Sidewalk Labs. 

Source: Business Insider 



After graduation, Page headed west to Stanford for his Ph.D. There, he met Sergey Brin in 1995. The two became close friends, geeking out about computer science.

After Page suddenly woke up from a dream at 23 wondering if he could "download the whole web," he started working on an idea to rank webpages by their inbound links, instead of how many times they contained a queried word. He enlisted Brin's help and they started collaborating on a search engine they initially called BackRub.



Soon, BackRub became Google — also a mathematical term — because it reflected Page and Brin's mission “to organize the world’s information and make it universally accessible and useful.”

Source: Google



Both Page and Brin are "burners," or avid attendees of the free-wheeling art festival Burning Man. The year after incorporating Google, they created the first-ever Google Doodle to let people know they weren't around to do damage control if the site broke — they had retreated to the Nevada desert for the festival.



Page has admitted that he's better at big-picture ideas than management, in part because he doesn't enjoy dealing with people. As a leader, he focuses on results and has an affinity for ultra-ambitious ideas.

Business Insider's Nich Carlson reported that when Page was first CEO, he wrote down the following management rules that guided him:

  • Don't delegate: Do everything you can yourself to make things go faster.
  • Don't get in the way if you're not adding value. Let the people actually doing the work talk to each other while you go do something else.
  • Don't be a bureaucrat.
  • Ideas are more important than age. Just because someone is junior doesn't mean they don't deserve respect and cooperation.
  • The worst thing you can do is stop someone from doing something by saying, "No. Period." If you say no, you have to help them find a better way to get it done.


Omid Kordestani, Google's business founder and a confidante of Page, described him as "curious, idealistic" and "focused on changing the world and having an impact through technology." He doesn't shy away from huge goals, like mapping the entire planet or digitizing every book ever published.

Source: Business Insider



Page ran Google as CEO until 2001, when Eric Schmidt was brought in to lead the company as its "adult supervision." Both Brin and Page were wary of all the CEO candidates, but when they learned Schmidt was originally a programmer and a "burner" too, they felt that at least he'd be a "cultural fit" at the company.

Source: Fast Company



Page wasn't happy about having to relinquish his CEO spot at first but gradually became comfortable being less involved in the day-to-day management of the company.

Source: Business Insider 



In 2007, he actually felt like he was still spending too much time in meetings, so he got rid of his assistants so that anyone who wanted to talk to him had to physically track him down.

Source: Business Insider 



But during that time, Page was still very actively involved in Google's product and vision. He orchestrated the acquisition of Andy Rubin's company, Android, without telling Schmidt until he'd sealed the deal.

Source: Business Insider



But after 10 years, Page decided to take back the CEO title in 2011.



He reorganized the company's senior management, and before the end of 2012, the company had launched Google Plus, its first Chromebook laptop, Google Glass, high-speed-internet service Fiber, and more.



Page continued leading Google until 2015 when the company blew up its corporate structure, and Page became the CEO of parent company Alphabet instead.

Page wrote in his letter about the news that becoming Alphabet's CEO would help with "getting more ambitious things done" and "taking the long-term view" to improve "the lives of as many people as we can."



In that role, Page spent much of his time researching new technologies, meeting and enlisting really smart people, and imagining what Alphabet's next moonshot bet might be.

Source: The New York Times



He's currently ranked No. 6 on Forbes' list of billionaires, with a net worth of $58.9 billion.

Source: Forbes 



Throughout it all, Page has kept information about his personal life closely guarded. It was a rare event when he opened up about having vocal-cord paralysis in 2013. The condition makes his voice softer than it used to be and makes long monologues difficult.

Source: Google Plus



In 2007, Page married Lucinda Southworth, a research scientist. The couple rented out a private island in the Caribbean and invited 600 guests. Virgin Group founder Richard Branson was Page's best man.

Source: ABC News



Page isn't particularly showy with his wealth, but he lives well. He, Southworth, and two kids reside in a Palo Alto compound that includes a $7 million home as well as an "eco-mansion" with a rooftop garden and solar panels.

Source: SFGate

 



Page's flashiest purchase is perhaps the 194-foot super-yacht called "Senses" that he bought for $45 million in 2011. It has a helipad and a Jacuzzi on its deck.

Source: The Daily Mail 

 



And collectively, Page, Brin, and Schmidt have also purchased at least eight private jets.

Back in 2006, court documents revealed that Schmidt had to help settle an argument between the founders, who were bickering about what size beds the "party plane" needed. They also wanted to outfit the plane with hammocks and a cocktail bar. 

Source: The Mercury News

 



Page also dedicates part of his wealth to causes he believes in. He's a personal investor in Planetary Resources, which aims to mine asteroids; Tesla; and Twigtale, a personalized children's book startup founded by his sister-in-law.

Source: Forbes, Crunchbase



In 2006, he also started The Carl Victor Page Memorial Foundation in honor of his father. Carl Page died soon after Larry left for grad school because of complications caused by polio he contracted as a child.

Source: Foundation Directory Online, Google



But perhaps the best part of Page's job is that he has also gotten to chase his far-flung aspirations through Alphabet. The company's search engine ads machine pumps out so much money that Alphabet can afford to spend on "other bets" that Page is passionate about, like building smarter home appliances, spreading internet through its Project Loon balloons, and extending human life.

Source: Business Insider



These days, Page seems most interested in flying cars. Page has reportedly invested $100 million of his own money in "Zee.Aero," an aircraft company working on a "revolutionary new form of transportation." Page is also an investor in Kitty Hawk, a mysterious flying-car startup. The company recently built a fully electric, single-person aircraft.

Source: Business InsiderBusiness Insider



In December 2019, Page and Brin announced in a letter that they were stepping down from their roles as Alphabet CEO and president, respectively. "Alphabet and Google no longer need two CEOs and a President," the pair wrote.

Source: Google




Brightline is on the cusp of connecting Disney World to Miami by train. Its owner explains what's next in the railroad's quest to beat Amtrak at its own game.

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Wes Edens Fortress Virgin Trains

  • The state of American passenger rail travel is bleak, yet demand is booming.
  • Amtrak is on track to break even in the next fiscal year, despite what some passengers see as declining service and not to mention ever-rising fees.
  • In Florida, Brightline has built a successful train between Miami and West Palm Beach, with grand plans to connect Disney World by 2022.
  • Business Insider spoke to Wes Edens about the company's transformation into Virgin Trains USA, expansion plans, and other potential routes.

Hugging Florida's Atlantic coast is a narrow strip of land with some of the country's most recognizable attractions.

From the white sand of Miami's South Beach and its nearby cruise ship ports, through the palm-laden groves of Broward County, all the way up through Orlando and Disney is one of the country's most densely built metropolitan areas.

With an ever-rising ocean on one side, and the Everglades on the other, the region is quickly running out of room to expand traffic lanes and keep up with an increasing population.

Wes Edens, founder of the $70 billion private equity behemoth Fortress Investment Group, says that combination of restricted space and dense urban development make south Florida the "perfect storm" for building passenger rail in the United States that people actually want to ride.

The 57-year-old is the largest investor in Brightline, soon to be branded as Virgin Trains, with help from media mogul turned travel investor Sir Richard Branson. His other bets include a 2014 purchase of the Milwaukee Bucks, currently a top-seeded Finals team, British soccer club Aston Villa, which is also on a 10-win hot streak in its race to make it back to the upper Premier League, and even a professional "League of Legends" franchise.

"I really wanted to focus on things that I have great passion for, and those things fall into the general classification of infrastructure," Edens told Business Insider in an interview in March 2019 of the seemingly disparate stakes. "Sports, in and of itself, is almost like a social infrastructure."

Sports, in and of itself, is almost like a social infrastructure. It really provides unity, brings people together, and can rebuild downtown areas."

That's exactly what he's done with the areas surrounding Milwaukee's downtown Fiserv Forum arena, and hopes to recreate with its Downtown Miami Central station. The 3 million square-foot complex also happens to be on the site where one of Edens' heroes — Henry Flagler of the iconic 19th century Florida East Coast railroad — built the city's first terminal in 1896. Henry_M_Flagler_Florida_East_Coast_Railway postcard

"I want to build a train station people want to get married in," Edens said, drawing inspiration from London's St. Pancras Eurostar terminal, housed in a grand Victorian building that's part luxury hotel.

Eventually, trains will run from Miami through their current stops in Fort Lauderdale and Palm Beach as far north as Orlando, with a three-hour journey separating theme parks from cruise ports.

Edens points to Denver as an example of transit-oriented development spurring economic activity, noting that examples like Colorado's capital are "why we wanted to be right in the middle of Miami."

"It's a part of Miami that has been under invested versus the Brickell areas and some of the downtown stuff," Edens said. "It's thick with development activity now and I think the train's been a big part of that."

Too short to fly, too long to drive

American cities like Denver are only part of the story. America, after all, has long struggled to make passenger rail a viable alternative to car-clogged highways — even in dense corridors like the Northeast from Washington D.C. to Boston, via New York City, where even Amtrak only boasts a small premium on market share in its competition with airlines.

Edens and other Virgin Trains stakeholders visited dozens of city pairs comparable to Virgin Trains' market across Europe as part of their research.

"These city pairs that are too short to fly but too long to drive are all over the world," he said. "In Europe, the most successful by far obviously is the London to Paris Eurostar route, but there's also Paris to Lyon, Madrid to Seville, Rome to Milan, and others."

The key similarities — despite language or cultural barriers — between these pairs are all roughly the same: the cities are roughly 250 to 200 miles apart, with large populations at either end and in between that need to travel along the corridor.

"That gave us a lot of confidence in the route we are planning initially from Miami to Orlando, which has identical characteristics and is even more constrained in terms of the competition or what you could do by car," Edens said.

In the most successful cases, train services between two major cities in other parts of the world are able to carry more than a quarter of total travel between the two. Virgin Trains has first set its sights on a much smaller "capture rate" of five percent, something Edens says "does not sound like a terribly aspirational goal."

It's likely anything but aspirational

Brightline Virgin Trains USA florida

Amtrak, in its quest to turn a profit by the next fiscal year, has set its sights on similar corridors where it can run a frequent service. That's been at the detriment to some of the Amtrak's long-distance routes, which suck an outsized amount of money rom the railroad's budget. Converting those money-losing routes to scaled down segments could help shore up the Amtrak's finances, its leaders say.

Compared to Amtrak, which only serves West Palm Beach and Miami twice per day — in nearly double the time — Brightline's already winning handily in South Florida.

Hourly Brightline departures are reasonably prices, and make the journey in about an hour. That in itself is likely enough to sell some travelers, and if not, the $20 fares, sleek interiors, on-board wifi and concessions might help.

Next stop: Orlando — and beyond

In December, Brightline inked a dealwith Boca Raton to build an intermediate stop on its current route by the end 2020, bringing the total network size to six stations. That's in addition to its under-construction expansion to Orlando, added by a major $1.75 billion private bond package it signed with 67 private investors last April.

Edens hopes the success so far can be replicated. The company has plans for a similar project between Los Angeles and Las Vegas in the future, with eyes on roughly a dozen city pairs throughout the US that could also benefit from train travel.  

"Atlanta to Charlotte would be another one," Edens said. "Chicago to St. Louis would be maybe the most attractive of them all, and if you look at the business travel market, Houston to Dallas would be a good one too."

Of course, it won't be easy. For the full-year of 2019, Brightline will likely miss its own goal for ridership and revenue by a wide margin, the South Florida Business Journal reported in December. Revenue, meanwhile, could be less than a third of previous forecasts when all is said and done. 

Elsewhere in the country, California drastically slashed the scope of its planned high-speed rail project in 2018, initially relegating the route to the Central Valley instead of the originally proposed San Francisco to Los Angeles link. Rail proponents in Texas, meanwhile, have struggled to gain possession of crucial land needed to build in the busy I-35 corridor.

Despite the struggles, Edens is optimistic, but Virgin Trains won't be able to turn the tide on its own.

"Our investment in South Florida will be about $3 billion," he said. "But to build it as true high-speed rail would probably be $10 billion more than that. The government has not actually made it a priority to build it themselves."

"The model we're using could be easily copied in different markets," he continued."These shorter city pairs where you can build that grade and get there in three hours could easily displace lots of automobiles and passenger flights."

Do you work for Amtrak or Brightline? Have a story to share? Get in touch with this reporter at grapier@businessinsider.com. For sensitive tips, secure contact methods can be found here.

SEE ALSO: A leaked memo suggests Amtrak is considering airline-style changes to its ticketing policies, including nonrefundable fares and change fees

Join the conversation about this story »

NOW WATCH: Why Tesla's Model 3 received top crash-test safety ratings

Richard Branson on the 'million-dollar lesson they don't teach in business school' — and 12 other secrets from highly successful people

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richard branson

  • Dr. Travis Bradberry is co-author of the bestselling book Emotional Intelligence 2.0, and the cofounder of TalentSmart.
  • He writes that there are 13 things that extremely successful people do differently than most other people — and we should all pay attention.
  • For instance, Warren Buffett once said he says the word "no" a lot, and Richard Branson has revealed that he carries a notebook with him everywhere he goes. 
  • Visit Business Insider's homepage for more stories.

Dr. Travis Bradberry published this post originally on LinkedIn.

Having close access to ultra-successful people can yield some pretty incredible information about who they really are, what makes them tick, and, most importantly, what makes them so successful and productive.

Kevin Kruse is one such person. He recently interviewed over 200 ultra-successful people, including 7 billionaires, 13 Olympians, and a host of accomplished entrepreneurs. One of his most revealing sources of information came from their answers to a simple open-ended question: What is your number one secret to productivity?

In analyzing their responses, Kruse coded the answers to yield some fascinating suggestions. What follows are some of my favorites from Kevin's findings.

 

SEE ALSO: 10 harmless mind tricks that make people like you more

1. They focus on minutes, not hours

Most people default to hour and half-hour blocks on their calendar; highly successful people know that there are 1,440 minutes in every day and that there is nothing more valuable than time. Money can be lost and made again, but time spent can never be reclaimed. As legendary Olympic gymnast Shannon Miller told Kevin, "To this day, I keep a schedule that is almost minute by minute." You must master your minutes to master your life.



2. They focus on only one thing

Ultra-productive people know what their "most important task" is and work on it for one to two hours each morning, without interruptions. What task will have the biggest impact on reaching your goals? What accomplishment will get you promoted at work? That's what you should dedicate your mornings to every day.



3. They don’t use to-do lists

Throw away your to-do list; instead schedule everything on your calendar. It turns out that only 41% of items on to-do lists ever get done. All those undone items lead to stress and insomnia because of the Zeigarnik effect, which, in essence, means that uncompleted tasks will stay on your mind until you finish them. Highly productive people put everything on their calendar and then work and live by that calendar.



4. They beat procrastination with time travel

Your future self can't be trusted. That's because we are time inconsistent. We buy veggies today because we think we'll eat healthy salads all week; then we throw out green rotting mush in the future. Successful people figure out what they can do now to make certain their future selves will do the right thing. Anticipate how you will self-sabotage in the future, and come up with a solution today to defeat your future self.



5. They make it home for dinner

Kevin first learned this one from Intel's Andy Grove, who said, "There is always more to be done, more that should be done, always more than can be done." Highly successful people know what they value in life. Yes, work, but also what else they value. There is no right answer, but for many, these other values include family time, exercise, and giving back. They consciously allocate their 1,440 minutes a day to each area they value (i.e., they put them on their calendar), and then they stick to that schedule.



6. They use a notebook

Richard Branson has said on more than one occasion that he wouldn't have been able to build Virgin without a simple notebook, which he takes with him wherever he goes. In one interview, Greek shipping magnate Aristotle Onassis said,"Always carry a notebook. Write everything down ... That is a million dollar lesson they don't teach you in business school!" Ultra-productive people free their minds by writing everything down as the thoughts come to them.



7. They process e-mails only a few times a day

Ultra-productive people don't "check" their e-mail throughout the day. They don't respond to each vibration or ding to see who has intruded into their inbox. Instead, like everything else, they schedule time to process their e-mails quickly and efficiently. For some, that's only once a day; for others, it's morning, noon, and night.



8. They avoid meetings at all costs

When Kevin asked Mark Cuban to give his best productivity advice, he quickly responded, "Never take meetings unless someone is writing a check." Meetings are notorious time killers. They start late, have the wrong people in them, meander around their topics, and run long. You should get out of meetings whenever you can and hold fewer of them yourself. If you do run a meeting, keep it short and to the point.



9. They say “no” to almost everything

Billionaire Warren Buffett once said, "The difference between successful people and very successful people is that very successful people say 'no' to almost everything." And James Altucher colorfully gave Kevin this tip: "If something is not a 'hell yeah!' then it's a no." Remember, you only have 1,440 minutes in a day. Don't give them away easily.



10. They follow the 80/20 rule

Known as the Pareto principle, in most cases, 80% of results come from only 20% of activities. Ultra-productive people know which activities drive the greatest results. Focus on those and ignore the rest.



11. They delegate almost everything

Ultra-productive people don't ask, "How can I do this task?" Instead, they ask, "How can this task get done?" They take the out of it as much as possible. Ultra-productive people don't have control issues, and they are not micromanagers. In many cases, good enough is, well, good enough.



12. They touch things only once

 

How many times have you opened a piece of regular mail—a bill perhaps — and then put it down, only to deal with it again later? How often do you read an e-mail and then close it and leave it in your inbox to deal with later? Highly successful people try to "touch it once." If it takes less than five or ten minutes — whatever it is — they deal with it right then and there. It reduces stress, since it won't be in the back of their minds, and it is more efficient, since they won't have to re-read or re-evaluate the item again in the future.



13. They practice a consistent morning routine

Kevin's single greatest surprise while interviewing over 200 highly successful people was how many of them wanted to share their morning ritual with him. While he heard about a wide variety of habits, most nurtured their bodies in the morning with water, a healthy breakfast, and light exercise, and they nurtured their minds with meditation or prayer, inspirational reading, or journaling.

Bringing it all together

You might not be an entrepreneur, an Olympian, or a billionaire (or even want to be), but their secrets just might help you to get more done in less time and assist you to stop feeling so overworked and overwhelmed.

Special thanks to Kevin Kruse for assistance with this post.

Dr. Travis Bradberry is the award-winning co-author of the #1 bestselling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart, the world's leading provider of emotional intelligence tests and training, serving more than 75% of Fortune 500 companies. His bestselling books have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, TIME, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.

This LinkedIn story was originally published on Business Insider April 1, 2019.



Champagne, superyachts, and water fights: A startup CEO reveals what it's like to party with Richard Branson on his private island

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Stacey Wilkinson and Richard Branson

  • Every year, Richard Branson hosts the Necker Cup, a tennis tournament hosted on the private Necker Island.
  • The tournament has hosted matches between Rafael Nadal and Novak Djokovic and involves pro tennis players being paired with amateurs to compete for the Necker Cup.
  • Stacey Wilkinson, an entrepreneur from Manchester, England, managed to attend the exclusive event and told Business Insider about her experiences.
  • Click here for more BI Prime stories.

As 2019 drew to a close, tennis pros, celebrities, and business tycoons across the globe were gearing up for one of the most exclusive events: the Necker Cup, an annual tennis tournament held on Richard Branson's private island.

Branson paid a modest $120,000 for Necker Island, one of the British Virgin Islands, in 1978. Since then, it has become a paradise retreat for the rich and famous, hosting the likes of former President Barack Obama and Hollywood actress Kate Winslet.

Stacey Wilkinson, a 39-year-old entrepreneur from Manchester, England, found her way to the competition — which has hosted matches between sporting legends like Novak Djokovic and Rafael Nadal — after meeting a business associate who had attended the year before.

Stacey Wilkinson shot biodegradable golf balls off the back of a superyacht

"I was badgering him to see if I could get myself an invite," said Wilkinson, who founded her recruitment startup, Techsearchers, only a year ago. "He put me in touch with the president of Necker Cup and tennis fanatic Trevor Short, and we hit it off. Before I knew it, I was booking flights."

What followed was a weeklong soiree with some of the most recognizable names in international sport and business, filled with champagne at breakfast, sailboat races, and water fights with Branson.

Packages for the trip start from around $17,000, according to the Necker Cup website.

Wilkinson told Business Insider: "I had a serious case of imposter syndrome for the first couple of days. I was probably the poorest person there — I was told the average net worth was about $100 million."

Among the dozens of guests and competitors were Tom Morris, the billionaire CEO of the British discount superstore Home Bargains, and the tennis legend Rod Laver. Attendees were treated to gourmet meals every night — with celebrity chef Luke Mangan flying in from Australia to rustle up a Caribbean chicken dish.

"I felt so out of my depth, but every two minutes, I had Sir Richard's overly attentive staff handing me champagne, so I just thought f--- it — speak to these people," Wilkinson said.

And as for the man himself?

"I can't say enough good things about Sir Richard. He actually came and sat next to me a few times during lunch and dinner. The first time he did it, I absolutely s--- myself," Wilkinson added. "He's surprisingly shy until you get him going about something he's interested in, and then he's like an excitable little kid. There's no pretension or ego to him — if I was pushing 70, I feel like I'd be more selfish with my time."

At one point, the giddy pair even got into a water fight.

Stacey Wilkinson throws water over Sir Richard Branson

"We ended up pouring glasses of water over each other's heads. He's a real windup merchant — just as I was about to throw mine over him, he yelled in front of everybody: 'Do that and I'll throw you off this island,'" Wilkinson said. "Then he smiled and said: 'Go on, you can do what you like.' He's a good laugh."

A live auction at the event raised more than $1.5 million for charitable causes, including a trip on a superyacht, backstage passes to see the glam metal band Kiss, and a visit to the NoMad Casino in Las Vegas.

"I never imagined someone like me would end up in a place like Necker, and I have to say it's really opened my eyes to another world. I was like bloody Cinderella — I got to go to the Branson ball and I am eternally grateful," Wilkinson said.

Wilkinson already has plans to go back to Necker Island at the end of 2020 for the next tournament

Branson didn't immediately respond to a request for comment. 

Join the conversation about this story »

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What it's like to travel on Flybe, the budget airline used by the royals that's fighting to stay in business

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Flybe flight experience

  • Budget airline Flybe is on the brink of bankruptcy, outlets such as Sky News are reporting, though the airline said in a statement on Sunday that "we don't comment on rumor or speculation."
  • It is the largest regional airline in the UK, handling about 40% of domestic traffic.
  • The airline appears to be a favorite of the royals, too — Kate Middleton, Prince William, and their children flew on Flybe in August.
  • Users of the airline review website Flight-Report have praised it for being affordable, and also for good service.
  • However, reviews on TripAdvisor say entertainment and food options are limited. Flybe's bag policy has also been slammed on sites such as Trustpilot and Skytrax.
  • Here's what it's really like to travel with Flybe.
  • Visit Insider's homepage for more stories.

British budget airline Flybe is on the verge of collapse, multiple outlets including Sky News are reporting, with the UK government considering reducing air passenger duty (APD) in order to save it.

Flybe employs around 2,000 people, and is Britain's largest regional airline, operating 189 routes across 12 countries in the UK and Europe.

It's known for its stringent bag policy, short flights (it has an average flight time of 55 minutes), and purple lights.

The royals also appear to be fans of the airline — in August 2019, Kate Middleton, her husband Prince William, and their children flew on Flybe from Norwich in England to the Scottish city of Aberdeen for around $89 each.

Despite the reports, Flybe has denied it's in trouble, saying in a statement on Monday: "Flybe continues to focus on providing great service and connectivity for our customers, to ensure that they can continue to travel as planned. We don't comment on rumor or speculation."

Using information from bloggers and websites including Flight-Report, TripAdvisor, Trustpilot, and Skytrax, Insider took a look at what it's really like to fly on the budget airline.

Flybe operates numerous routes throughout the UK and Europe.

According to Flybe's website, the airline currently flies to more than 80 airports throughout Europe, with an emphasis on destinations in the United Kingdom.



It also handles almost 40% of domestic UK air traffic.

Flybe's website says the airline flew about eight million passengers in 2019. It also reports that the airline offers 189 routes across 12 countries, making it the largest regional airline in Europe.



The bulk of its fleet is made up of Bombardier Q400 Dash 8 planes, which seat 78 people.

According to the aviation blog Planespotters, there are currently 71 planes in Flybe's fleet. Most of those (54) are twin-propelled Bombardier Q400 Dash 8s.

Flybe also used to fly Boeing 737-300s, according to Planespotters, but stopped using them in 2006.



The airline does not operate private jets, but sometimes Flybe's passengers include literal royalty.

In August 2019, Kate Middleton, her husband Prince William, and their children flew on Flybe from Norwich in England to the Scottish city of Aberdeen, on tickets that cost about $89 each.



Flybe also operates a number of special flights to help the community.

Santa Claus was a special guest on a Flybe flight for kids from Acorns Children's Hospice in Birmingham and their families in December 2019. The flight took off from Birmingham Airport, and featured Father Christmas walking the aisles and spending time with children as they were treated to stunning views of the English countryside below.



Like most airlines, check-in for Flybe flights can be done at self-service kiosks — or online.

At airports such as London City Airport, check-in for Flybe flights can be done at several kiosks throughout the airport — if you even check in at the airport at all. Like most airlines, Flybe offers online check-in, which also allows you to print your boarding pass at home.



There are also staffed check-in and baggage drop desks.

Reviewer Danny R flew on Flybe from Southampton to Manchester in May, writing about their experience for the aviation blog Flight-Report. They said the check-in area was nearly empty when they arrived for their flight.



Flybe's bag policy has received some poor reviews.

On reviews site Trustpilot, of 1,080 reviews, 82% of the reviews have said Flybe's bag policy is "bad."

"Last year you charged me £40 for my hand luggage on my return flight, which was perfectly acceptable on my outbound flight," says reviewer Charles Browne on the site. "You just can't screw your customers in this way."

The reviews are not much better on Skytrax. "First and last time I fly with Flybe," says a review from user E Halrich, who reported attempting to bring aboard a carry-on bag. "Flybe still charged me £35 extra for the bag. Absolutely disgusted."

According to Flybe's website, passengers are allowed one cabin bag, in addition to a smaller bag such as a purse or laptop case. Hold luggage can cost extra, though how much can depend on the type of ticket a passenger has and where they are going.



However, reviewers have also said Flybe's boarding process is simple, and flights typically depart on time.

Flight-Report reviewer Flying-Kolia said the boarding process was "quick" when they flew from London City Airport to Aberdeen in 2015.

However, on TripAdvisor, many of the 8,081 reviews contain the words "not very punctual." Overall, the airline has a TripAdvisor rating of 3.5 stars, out of five.



Inside the planes, purple is a popular color choice.

Flybe's purple color scheme — which in addition to the lighting includes carpets, seat covers, and cabin crew — was rolled out with a "brand refresh" in 2014. As the airline's then-chief commercial officer, Paul Simmons, said in a press release at the time: "Purple is not just our new brand color — it reflects our passion for delivering on our commitment to being the fastest way from A to Flybe."



Flybe's Q400 planes seat two people on either side of the center aisle.

Most seats don't have TV screens built into them.



Passengers say seats have "ample" legroom for a budget flight, though.

When Danny R flew on Flybe, they said there was decent leg room on board the plane. However, they said the bathrooms were cramped.

Flight-Report reviewer Bobbie D also said there was "ample" legroom when they flew Flybe from Guernsey to Southampton in July 2015.

TripAdvisor awards Flybe's legroom with 3.5 stars out of five.



However, seats apparently only recline on some Flybe planes.

Flight-Report user Sealink says the seats on Flybe Q400 planes recline, as they found out when flying from Wick, Scotland to Edinburgh in 2013.

However, when Flight-Report reviewer Scott 05 flew from Toulouse, France to Manchester in 2016 on an Embraer 175 plane, they said the seats did not recline.



There's food and drink available for purchase on flights.

A Flybe spokesperson told Insider that, with an average flight time of 55 minutes, it's not typical for Flybe flights to offer an inflight meal service. However, food and beverages could be purchased from a menu found in the inflight magazine.



One reviewer described the prices of the food and drink on Flybe as "decent."

Flight-Report's Danny R said they thought the food available on board was being sold for a "decent" price.

Flight-Report reviewer Scott 05 said they were able to buy quite a lot of snacks and a ginger ale for €9 ($10) in total when they flew to Manchester in 2016.



Entertainment options on board are apparently limited.

On a flight they reviewed for Flight-Report on a Q400 from Edinburgh to Manchester in 2018, Loouri reported limited entertainment options with no TV screens — but luckily there was a magazine to read.

Inflight entertainment is by far the weakest category in Flybe's TripAdvisor rating. It holds a ranking of just 1.5 stars out of five in the inflight entertainment category — the next lowest category (food and beverage) has three stars out of five.



Flights mostly seem to land on time.

Flight-Report user Loouri's flight landed on time. They said Flybe's slogan "Faster than road or rail" was "totally true."

Danny R said something similar. However, they added the landing on the flight they reviewed was "bumpy."

According to Buying Business Travel, Flybe is among the UK's most punctual airlines. The site reports 76.95% of Flybe flights were on time in 2018, and that the airline was named the most punctual UK-based carrier in a Which? report published in January 2018.

However, Flybe is not on airline data analytics firm OAG's latest list of the 10 most punctual airlines in the world.



Overall, Flybe has mixed reviews in terms of value for money.

Flybe has a ranking on Flight-Report of 6.8 out of 10.

In their review, Danny R said they would "fully recommend" Flybe, calling the airline "super efficient."

On TripAdvisor, Flybe is given 3.5 stars out of five in terms of value for money — and 3.5 stars overall. Its highest TripAdvisor ranking category? Cleanliness (four stars out of five).

Skytrax gives Flybe two stars overall out of five. Value for money is also ranked on the site as two stars out of five.



It remains to be seen what the future of Flybe will look like.

UK prime minister Boris Johnson told the BBC in January "there is no doubt" about the importance of Flybe to the UK, particularly for smaller regional airports. Customers have also told The Guardian about how the airline's collapse would negatively impact their lives, including making it harder to commute to work.

According to Sky News, a £100 million rescue package for Flybe is being discussed by British government officials.

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I visited the Tower of London, the most popular attraction in the UK, and I couldn't believe people actually live there

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  • I recently had the chance to visit Richard Branson's Necker Island.
  • The 74-acre Caribbean island was destroyed by Hurricane Irma in 2017 and had to undergo more than a year of renovations.
  • It was the first time I had ever been on a private island, and I must say — it'll be hard for any other island to compete.
  • Here's what it's like to visit the billionaire entrepreneur's island, from a seemingly endless flow of Champagne to a sushi lunch that was delivered to me via wooden kayak.
  • Visit Business Insider's homepage for more stories.

I've traveled a lot, but I've never traveled to a private island owned by a British billionaire. In fact, come to think of it, I've never traveled to a private island at all.

So when I heard that I'd be part of the first group of media since 2016 to set foot on Richard Branson's Necker Island, I honestly had no idea what to expect.

Some background: Billionaire entrepreneur Richard Branson, who founded the Virgin Group and has a $4 billion net worth, bought the 74-acre island for $180,000 back in 1978. In September 2017, the Caribbean island suffered extensive damage in the path of Hurricane Irma. Several buildings on site were destroyed, and the resort was closed for months. Repairs started in December 2017, Travel + Leisure reported at the time, and have been ongoing.

About a year later, in October 2018, it was officially back in business. And this past November, I got to spend a day on the island.

Spoiler alert: It was one of the top experiences of my entire life.

SEE ALSO: I waited my whole life to go to Bali. Now I wish I had kept waiting.

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Necker Island is the privately owned island where Sir Richard Branson (of Virgin Group fame) has built an ultra luxurious, idyllic playground for the most exclusive of travelers.

The island is part of the British Virgin Islands, just off the coast of Virgin Gorda. Typically, Necker Island is booked exclusively for private groups, with a max capacity of 22 of your closest friends and family.

Since the retreat is usually booked year-round, it has been impossible for media to get there in the last few years. But by a stroke of luck, I was able to find a window to get there.



In 2017, Hurricanes Maria and Irma wreaked havoc on many of the British Virgin Islands, including Necker Island. The island has been under construction since; it's slated to be wrapped by this summer.

At one point during the 2017 hurricane, the island was directly in the eye of the storm. A NASA photograph hung in the Great House bathroom on Necker Island shows the island smack dab in the center of the storm. Needless to say, Necker Island suffered a great deal of damage. And while much of the island is reopened and back in business, the reservation calendar isn't quite full yet.

The island is using the opportunity to rebuild and improve many of its facilities, including the newly rebuilt Bali High complex, which has an extended pool and outdoor lounge. Private plunge pools have been added to each individual house, as well.

And, according to the Virgin Group's website, Branson's goal for 2020 is to power the island using clean energy. In a blog post in late 2019, Branson wrote that there are now three wind turbines on the island that, along with the island's solar farm and battery system, power Necker Island without generators for about 90% of the day.



I recently had the chance to spend a day on the island.

I've been treated to massages in the dewy rainforests of Bali, have found myself sipping Champagne from a bar carved into a seaside cliff in Mexico, and have flown in a private jet through the Swiss Alps. So when I say Necker Island is a once-in-a-lifetime experience, I mean it. 



We arrived by boat to the island's dock, where we were met by the welcome team. It felt like arriving at elegant summer camp. Our hosts were wearing shorts and t-shirts, sports sunglasses, and massive smiles.

A stay at Necker Island comes with a seriously hefty price tag. While the experience it buys you is undeniably luxurious, everything about it also proved to be approachable, laidback, and, well, fun.



The arrival begins at the Great House, perched at the top of a steep hill that overlooks the surrounding sea and the whole island.

From here you can gaze out to Virgin Gorda, down to the powdery beaches of the island, or over to the new wind turbines.

Over a seemingly endless glass of Champagne, a few members of the island's staff gave us the tour of the Great House.



The Great House has 11 rooms, all of which are clustered around a common area. The common area sets the tone for the rest of the island. It's designed to be a place where friends and family can unwind with a drink while overlooking the views from the open-air wraparound terrace.

The best part, in my opinion, is climbing the outdoor steps to the Crows Nest, where a two-person hot tub has a bird's-eye view straight out to sea. Yes, you can bring your Champagne in the tub.



The vibe at the Great House is heavily Bali influenced, from the artwork and statues to the hand-carved wooden furniture. The al fresco accommodations have stunning views over the Caribbean and neighboring islands, and each of the 11 rooms has a balcony.

The upper floor is home to the Master Suite, pictured above. It looks like a tented safari dream come to life, with white linens draped over a four-poster bed, a private outdoor hot tub and deck, and uninterrupted views.



Suffice to say, at this point I was already ruined. I was walking and texting #humblebrags to everyone in my contacts. But the Great House was only the tip of the iceberg.



We headed down to the pool and beach area, where a row of staff served us even more Champagne and revealed a specially prepared lunch of snacks from across Asia.



But here's where I decided that I could die happy: From the other end of the pool, a wooden kayak began floating toward us. As it came into view, we could see that it was strewn with a sushi display, replete with all the trimmings.

Allow me to reiterate: It was sushi in a floating kayak that we could eat in the pool while we drank Champagne. Life complete.



Later, it was time to meet the other residents of the island: the lemurs. Yes, lemurs live on Necker Island. In addition to preserving the environment, Richard Branson has a passion for preserving endangered species, specifically the Madagascan lemur.

The lemurs live in enclosures around the sea-level Beach House and tennis courts, and yes, you can pet them. The friendly, playful creatures will even leap on your shoulders and hang for a bit — until, of course, you run out of treats to feed them.



When you're paying for a private island experience, there really is no such thing as a bar set too high. If you want it curated, the staff is there to do exactly that.

But for me, the best part about Necker Island (aside from the floating sushi), was that even though it's one of the most exclusive and expensive experiences in the world, it really feels like you're just hanging out.

While we were eating that fabulous floating sushi, the staff was sitting down with us, chatting and chilling. If we needed something they were there, but it didn't feel like they were there to do a job. That, I find, is rare among luxury experiences, no matter where you are in the world.



So what if you want to go to Necker Island but can't find 21 other people to commit to the trip? On select weekends during the year, travelers can book an individual room as a couple, single, or as a family, during what are known as "celebration weeks."

The special package allows visitors to book individual rooms for a total of seven nights and share the island with up to 10 other couples.



To sum up: Necker Island is a dream come true that I never knew I needed. If you're into bucket lists, it's a place that knocks about seven of them off at once. Private island. Sushi boat. Champagne in a rooftop hot tub. Lemurs. Check, check, check, check. You name it, it can be done.

And while it is the highest level of service, the highest quality of ingredients, and one of the highest price points (it's roughly $40,000 per night for the entire island), believe me when I say it's one of the most approachable experiences you'll find.



Make no mistake: You will be forever ruined, but in the best way possible.



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